The Daily Index — Friday, November 17, 2023

NEWS & TRENDS

TLDR Marketing

TIKTOK USERS ARE INCREASINGLY USING THE APP FOR NEWS, RESEARCH FINDS

TikTok's news consumption among users has risen to 43% while established platforms are witnessing a decline in news reliance. Overall, there's an increasing preference for digital devices over TV for news, with social media significantly influencing news consumption patterns.

marketingbrew.com · 4 min

TLDR Marketing

DEEPMIND AND YOUTUBE RELEASE LYRIA, A GEN-AI MODEL FOR MUSIC, AND DREAM TRACK TO BUILD AI TUNES

Google's DeepMind has introduced Lyria, a new AI music generation model, and Dream Track, designed for YouTube Shorts, enabling creators to make 30-second AI-generated soundtracks in various artists' styles.

techcrunch.com · 3 min

TLDR Marketing

9 STEPS TO INCREASE USER ACTIVATION

Activation means your users have reached their ‘aha’ moment and developed a habit of engaging with your product. The first step is to map your entire funnel from signup to activation – which requires you to define the point at which a user is activated. Next, invest in UX writing, identify power users, gamify your product, and onboard users in a nurturing loop.

linkedin.com · 2 min

TLDR Marketing

ARE WE USING THE RIGHT CHANNELS?

This post contains 7 tips to ensure you have the right growth marketing channels in place for B2B startups of all sizes. A chart is included in the post to make it easier to determine channel fit.

linkedin.com · 2 min

TLDR Marketing

5 PROVEN LEAD MAGNETS

A lead magnet is an offer or an opt-in bribe to get someone to join your email list. This post contains 5 high-converting examples of lead magnets: quizzes, masterclass webinars, e-books, calculators, and training videos.

linkedin.com · 2 min

TLDR Marketing

20 SEO TOOLS I USE EVERY SINGLE WEEK

This list contains some common tools like Moz and Screaming Frog, as well as a few lesser-known plugins and add-ons such as Wappalyzer for checking competitors’ tech stacks, Nightwatch for seeing SERPs in other countries, and Glimpse as an add-on for Google Trends.

linkedin.com · 2 min

TLDR Marketing

3 QUESTIONS EVERYONE SHOULD ASK IN A SURVEY

A survey question should only be asked when it can help you learn something or act on something – otherwise, you should probably cut it. This guide walks through how to write good survey questions, as well as tools, timing, and utilizing results.

inboxcollective.com · 21 min

TLDR Marketing

BOOTSTRAPPING AN 8-FIGURE TALENT NETWORK WITH ZERO AD SPEND

GrowthAssistant hit $50K MRR in its first 100 days and has grown to over $11 million with major clients in less than three years. It was able to achieve this with just 8 employees and zero ad spend. GrowthAssistant did this by putting a huge focus on who it hired, leveraging organic social, and goaling marketing against the number of meetings held instead of just the number of leads driven.

joinhampton.com · 12 min

TLDR Marketing

CATEGORY CREATION AND COMMUNITY-LED GROWTH

This interview covers how communities factor into growth, branding, and product support, as well as their role in an emerging category. Oftentimes in category building, the community will play a pivotal role in product creation and refinement. However, the community-led approach can be more slow-going than other traditional growth methods. The interview contains examples of community-led products as well as anecdotes from the interviewee’s 15 years of experience building communities.

startupgtm.substack.com · 16 min

TLDR Marketing

DESIGNING A DESIGN SYSTEM FOR LOBLAW DIGITAL

Loblaw Digital faced challenges establishing a company-wide design system due to the diverse nature of its digital properties. This piece shares how various stakeholders within the company and product and technology partners worked together to make the design system come to life. It continues to be a living, breathing system to support the organization’s evolving needs.

medium.com · 11 min

TLDR Marketing

THE KALM RETROSPECTIVE FOR MARKETING

The KALM retro has four main components: Keep, Add, Less, and More. It’s a simple but effective way to improve marketing campaigns continuously. This post includes a template.

news.marketingpowerups.com · 3 min

TLDR Marketing

INSTAGRAM IS RETIRING ITS GUIDES POSTING OPTION NEXT MONTH

Instagram Guides are going away as of December 15, with all existing Guides on profiles to be converted to Collections.

socialmediatoday.com · 1 min

TLDR Marketing

YOUTUBE IS THRIVING. ADVERTISING ON YOUTUBE REMAINS...COMPLICATED

Despite its financial growth and diverse advertising avenues, YouTube faces complexities in ad spending allocation due to its sprawling advertising structure and challenges in navigating various vendor roles within its ecosystem.

open.substack.com · 3 min