CATEGORY CREATION AND COMMUNITY-LED GROWTH

Summary from the TLDR Marketing newsletter

This interview covers how communities factor into growth, branding, and product support, as well as their role in an emerging category. Oftentimes in category building, the community will play a pivotal role in product creation and refinement. However, the community-led approach can be more slow-going than other traditional growth methods. The interview contains examples of community-led products as well as anecdotes from the interviewee’s 15 years of experience building communities.