9 STEPS TO INCREASE USER ACTIVATION

Summary from the TLDR Marketing newsletter

Activation means your users have reached their ‘aha’ moment and developed a habit of engaging with your product. The first step is to map your entire funnel from signup to activation – which requires you to define the point at which a user is activated. Next, invest in UX writing, identify power users, gamify your product, and onboard users in a nurturing loop.