The Daily Index — Wednesday, November 15, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

MICROSOFT AND BAIDU GLOBAL TEAM UP FOR ENHANCED AD TARGETING CAPABILITIES

Baidu Global is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant sponsored content suggestions. The partnership will begin in early 2024 in the US, Canada, UK, and Australia. Advertisers can take advantage of this by choosing “The entire Microsoft Advertising Network” for all ad group settings.

searchengineland.com · 3 min

TLDR Marketing

EVERY COMPANY HAS AN AI STRATEGY NOW. ALMOST NO ONE’S READY TO IMPLEMENT IT

The Cisco AI Readiness Index, based on responses from over 8,000 business leaders, reveals that only 14% of respondents are prepared to “deploy some kind of AI strategy” in 2024. The rest either lack the infrastructure, policies, talent, or data to do so. There is currently a large gap between ambitions and operational realities in many companies.

fastcompany.com · 2 min

TLDR Marketing

INCREASE WELCOME EMAIL FLOW REVENUE BY REPURPOSING TOP-PERFORMING NEWSLETTERS

A health & wellness brand wanted to increase conversions and revenue from its new subscriber email flow. It extended the welcome flow from 3 emails to 9 by adding in past newsletters with the highest CTR and last-click revenue. In the 3 months following, the welcome email flow generated an average of $2.53 per new subscriber, an increase of 181%.

cxl.com · 2 min

TLDR Marketing

29 WORDS TO BAN FROM YOUR COLD EMAILS

Avoid writing cold emails with phrases like 'just touching base', 'pick your brain', and 'quick question'. Instead, focus on learning about your ICP in detail to tailor the content. Then, deliver it in 4-5 short sentences containing an observation, the problem, credibility, solution, and a CTA.

linkedin.com · 3 min

TLDR Marketing

AI TOOLS TO CREATE REELS, TIKTOKS, SHORTS

AI tools can simplify social media video creation. Klap and Munch each create multiple short-form videos with captions from a single YouTube video. Vidiofy generates a video from an article or blog URL, including topic highlights, image backgrounds and music, and a voiceover. Fliki generates short videos from any text, tweet, or prompt.

practicalecommerce.com · 3 min

TLDR Marketing

CHROME EXTENSION: SERP SNIPPET EXTRACTOR

This post shares how to automate writing SEO title tags and meta descriptions using a Chrome plugin called SERP Snippet Extractor, Google Sheets, and ChatGPT. The links to the tools are provided in the post’s comment section.

linkedin.com · 2 min

TLDR Marketing

THE BEST MARKETING EVENTS HAPPENING IN 2024

A list of Marketing conferences taking place in 2024 in the US. It provides the date, location, and a brief summary of the topics covered. Events include B2B Marketing Exchange, Ignite USA, and Digital Summit.

marketinginsidergroup.com · 8 min

TLDR Marketing

WHAT SHOULD YOU DO WITH YOUR INBOUND MARKETING LEADS?

Many companies treat inbound and outbound leads the same, which is a mistake. Since inbound leads already know your brand, skip the typical introduction. Focus your first call/email on getting to know them. Then, qualify them in or out of your sales pipeline using a scoring system, framework, or a set of qualification questions. This process evaluates which prospects are most interesting and closest to closing.

square2marketing.com · 6 min

TLDR Marketing

BFCM DISCOUNTING STRATEGIES

If done wrong, discounts can negatively impact a business and brand, diluting its margins and giving the impression that your products are not worth their regular price. This article covers the importance of leveraging data to develop the right strategy and shares how to segment customer data to tailor discounts and promote new arrival products.

almund6ef.substack.com · 5 min

TLDR Marketing

THE MAGIC OF DETAILS: HOW UX MICROINTERACTIONS TRANSFORM PRODUCTS

75% of users form their perception of a company’s credibility based on the design of its website or app. UX microinteractions are subtle system responses, and users will undoubtedly notice if they’re not present.

dribbble.com · 8 min

TLDR Marketing

WHICH COMPANIES SPEND THE MOST ON DIGITAL ADVERTISING?

This study ranks the top 10 digital advertisers by industry based on estimated ad spend. Industries covered include retail, finance, home & decor, food delivery, and media.

semrush.com · 7 min

TLDR Marketing

TIKTOK NOW LETS YOU SAVE SONGS DIRECTLY TO SPOTIFY AND AMAZON MUSIC

TikTok announced a new feature called "Add to Music App" that allows users to save songs from the videos directly on music apps.

mashable.com · 2 min