WHAT SHOULD YOU DO WITH YOUR INBOUND MARKETING LEADS?

Summary from the TLDR Marketing newsletter

Many companies treat inbound and outbound leads the same, which is a mistake. Since inbound leads already know your brand, skip the typical introduction. Focus your first call/email on getting to know them. Then, qualify them in or out of your sales pipeline using a scoring system, framework, or a set of qualification questions. This process evaluates which prospects are most interesting and closest to closing.