INCREASE WELCOME EMAIL FLOW REVENUE BY REPURPOSING TOP-PERFORMING NEWSLETTERS

Summary from the TLDR Marketing newsletter

A health & wellness brand wanted to increase conversions and revenue from its new subscriber email flow. It extended the welcome flow from 3 emails to 9 by adding in past newsletters with the highest CTR and last-click revenue. In the 3 months following, the welcome email flow generated an average of $2.53 per new subscriber, an increase of 181%.