The Daily Index — Monday, November 13, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

LINKEDIN SAYS PAST CAROUSEL POSTS WILL BE DELETED NEXT MONTH

LinkedIn will be removing carousel posts, profile videos, and in-image linking on December 14. This will also result in the removal of previously posted carousels and the deactivation of in-image links. Users can still share external links in the description of any post.

socialmediatoday.com · 1 min

TLDR Marketing

TRENDPOP: 2023 HOLIDAY TREND REPORT

Trendpop leveraged TikTok data and analyzed how creators are interacting with this holiday’s biggest trends to create its 2023 Holiday Trend Report. The report covers the biggest trends and creators to watch for in the categories of food and drink, beauty, fashion, aesthetics, and sports/fitness.

docs.google.com · 2 min

TLDR Marketing

YOUTUBE PAGES ARE GETTING A TIKTOK-LIKE FOR YOU FEED

YouTube is debuting a new For You section for creators’ channels on November 20 that will be personalized to whoever opens the page. The section will recommend a mix of content from creators’ channels to viewers based on their watch history. Creators can turn the feature on or off in the customization menu under channel settings. YouTube advises creators to review settings and select formats before the rollout.

theverge.com · 1 min

TLDR Marketing

3 SIMPLE WAYS TO SEGMENT ECOMMERCE EMAIL LISTS

First, segment your “customers” based on the number of purchases they have made. The goal is to convert one-time customers into repeat customers or superfans. Next, create an “engagers” segment with people engaging with your site but haven’t made a purchase. The goal is to convert them into customers. Finally, interact with people who are neither customers nor engagers. The goal is to convert them into engagers.

linkedin.com · 2 min

TLDR Marketing

COMPETITIVE VS. CONTEXTUAL POSITIONING

This post shows examples of how brands like SparkToro, Crayon, and Paddle use competitive vs. contextual positioning in their product messaging. A general rule of thumb is to choose whichever option makes the value of your product clearer in a shorter amount of time.

linkedin.com · 1 min

TLDR Marketing

MESSAGING TEMPLATE FROM PRODUCT MARKETING ALLIANCE (GOOGLE DOC)

This template can be used as a foundation when crafting product messaging. It acts as a guide to formulate cohesive and effective product/feature details, value propositions, and elevator pitches.

docs.google.com

TLDR Marketing

HOW TO FIND BUGS, BAD URLS, AND BROKEN LINKS ON YOUR WEBSITE USING GA4

A 7-step GA4-powered website audit. This article shows step-by-step on how to use GA4 to locate 404s, broken internal links, and browser compatibility issues. It also addresses where to look for insights if engagement and conversion metrics are lower on desktop vs. mobile and how to set up custom insights to monitor traffic anomalies.

orbitmedia.com · 9 min

TLDR Marketing

DECODING THE B2B BUYER JOURNEY

73% of B2B buyers surveyed in this report agreed their purchase decisions were directly swayed by a brand’s content. The report dives into the role of content in the B2B buying process, buyers’ preferences for different types of content, and strategic considerations for your brand’s GTM motions.

linkedin.com · 10 min

TLDR Marketing

HALO EFFECT: WHY GREAT BRANDS ARE BUILT IN DETAILS

The Halo Effect is when a customer’s positive experience with one aspect of a company gives them a favorable opinion of the brand as a whole. For example, Ritz-Carlton gives any employee the authority (and the budget) to solve a customer problem, which in one case caused a guest to take his business conference to its hotels. Brands can achieve this by chasing excellence in every detail of the customer’s experience. On the other hand, having a wide range of products or services risks the Horn Effect, which is the opposite of the Halo Effect.

fronterablog.com · 5 min

TLDR Marketing

BRIAN CHESKY'S NEW PLAYBOOK FOR AIRBNB

In this podcast, Brian Chesky discusses various topics related to marketing, product, and growth. He talks about why Airbnb moved away from traditional growth channels, best practices for A/B testing, and how they set up marketing functions at Airbnb.

lennyspodcast.com · 50 min

TLDR Marketing

7 PROVEN AD COPY FORMULAS

Use your target audience and pain points to fill in these 7 winning ad copy templates.

linkedin.com · 4 min

TLDR Marketing

GOOGLE ADS HOLIDAY TIMESAVERS

Use Google Ads Editor to find and replace generic text in favor of sale-specific copy. Use automation rules to enable and pause promotion assets or add a countdown in ads.

practicalecommerce.com · 3 min

TLDR Marketing

25 LINKEDIN POST INTROS/HOOKS

25 examples of intros/hooks that can be used to drive more views on LinkedIn.

linkedin.com · 1 min