3 SIMPLE WAYS TO SEGMENT ECOMMERCE EMAIL LISTS

Summary from the TLDR Marketing newsletter

First, segment your “customers” based on the number of purchases they have made. The goal is to convert one-time customers into repeat customers or superfans. Next, create an “engagers” segment with people engaging with your site but haven’t made a purchase. The goal is to convert them into customers. Finally, interact with people who are neither customers nor engagers. The goal is to convert them into engagers.