YOUTUBE PAGES ARE GETTING A TIKTOK-LIKE FOR YOU FEED

Summary from the TLDR Marketing newsletter

YouTube is debuting a new For You section for creators’ channels on November 20 that will be personalized to whoever opens the page. The section will recommend a mix of content from creators’ channels to viewers based on their watch history. Creators can turn the feature on or off in the customization menu under channel settings. YouTube advises creators to review settings and select formats before the rollout.