TLDR Marketing · STRATEGIES & TACTICS

COMPETITIVE VS. CONTEXTUAL POSITIONING

2023-11-13linkedin.com1 min read

Summary from the TLDR Marketing newsletter

This post shows examples of how brands like SparkToro, Crayon, and Paddle use competitive vs. contextual positioning in their product messaging. A general rule of thumb is to choose whichever option makes the value of your product clearer in a shorter amount of time.

Read the original article ↗View the archived TLDR Marketing issue