The Daily Index — Tuesday, October 10, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

THREADS LOOKS TO ADD TRENDING TOPICS, GIFS, VOICE POSTS AND MORE

Meta is gearing up to add new features to Threads to increase user engagement and compete with X. The app will soon have a new “Trending Topics” section, voice posts, GIFs, and in-stream polls. Meta is also working on new ways to promote users’ Threads activity, both on Instagram and in the app.

socialmediatoday.com · 3 min

TLDR Marketing

GOOGLE SEARCH GENERATIVE EXPERIENCE LITE VERSION TEST

Google is testing a simplified version of the Search Generative Experience that features a more subtle AI-generated answer box with fewer colors and lines. Users are able to click to expand the lite version.

seroundtable.com · 1 min

TLDR Marketing

5 FRAMEWORKS FOR PRODUCT LAUNCH MESSAGING

From writing fake press releases to using blog posts, creating a lightweight positioning document, developing a complete product, or launching a full GTM plan—this author stresses to only use these frameworks for P1 and P2 tiered product launches. P1 launches are described as new-to-the-market features that attract customers, while P2s are either new and retain customers or table stakes that attract customers.

kevanlee.substack.com · 5 min

TLDR Marketing

OVERSTOCK’S BED BATH & BEYOND REBRAND: THE SEO IMPACT

Overstock relaunched as Bed Bath & Beyond and redirected one website to the other - likely a bad decision for SEO. In addition to losing a position in SERPs where both sites had appeared, it also didn’t cleanly 301 redirect all URLs to an equal counterpart on bedbathandbeyond.com. SEO traffic for the website probably won’t ever reach the previous total combined traffic of the two websites. This article contains a list of steps Overstock should’ve taken as part of this migration to help maintain traffic.

searchengineland.com · 7 min

TLDR Marketing

HOW TO USE THE SHOPPER JOURNEY REPORTS IN GA4

New ecommerce-focused Google Analytics reports can help identify issues with shopper journeys and the checkout process. The Purchase Journey report shows the funnel from when a user starts a web session through purchase, while the Checkout Journey report details the steps of the checkout funnel. Both reports require that ecommerce events are implemented.

practicalecommerce.com · 3 min

TLDR Marketing

10 GTM STRATEGY EXAMPLES AND TEMPLATES

This guide explains the major components of a GTM strategy and how to craft a value matrix to derive product positioning and messaging. It showcases 10 companies that disclose their GTM strategies and templates, including Fitbit, Huawei, and Cisco.

upscope.com · 12 min

TLDR Marketing

Untitled entry

According to survey results, 35% of respondents struggle with a lack of alignment in their GTM teams, particularly in sales, marketing, and customer success. This piece presents 5 diagnostic questions to address the issue that consider the ideal customer profile, team relationships, and performance metrics.

open.substack.com · 3 min

TLDR Marketing

GENERATIVE AI’S ACT TWO

This article discusses the evolution of generative AI, highlighting its rapid growth and impact. It describes “Act 1” unleashing a wave of novelty apps that were lightweight demos of cool new technology. As the market enters into “Act 2”, the authors predict that new applications will have new editing interfaces, making workflows stickier and outputs better. An updated generative AI market map is available.

sequoiacap.com · 9 min

TLDR Marketing

WHAT MAKES A GREAT BACKLINK FOR SEO

High quality backlinks are relevant to the linking site and your site, fit naturally in the content, on a page that gets traffic, and from a site that’s picky about linking out.

linkedin.com · 2 min

TLDR Marketing

HOW THE GOOGLE ANTITRUST LAWSUIT CAN IMPACT ADVERTISERS

The DOJ's antitrust lawsuit against Google has potential outcomes that could reshape the digital advertising landscape, impacting advertisers' access to ad inventory, automated blended campaigns, and data-driven attribution.

searchengineland.com · 6 min