TLDR Marketing · RESOURCES & TOOLS

HOW TO USE THE SHOPPER JOURNEY REPORTS IN GA4

practicalecommerce.com3 min read

Summary from the TLDR Marketing newsletter

New ecommerce-focused Google Analytics reports can help identify issues with shopper journeys and the checkout process. The Purchase Journey report shows the funnel from when a user starts a web session through purchase, while the Checkout Journey report details the steps of the checkout funnel. Both reports require that ecommerce events are implemented.