5 FRAMEWORKS FOR PRODUCT LAUNCH MESSAGING

Summary from the TLDR Marketing newsletter

From writing fake press releases to using blog posts, creating a lightweight positioning document, developing a complete product, or launching a full GTM plan—this author stresses to only use these frameworks for P1 and P2 tiered product launches. P1 launches are described as new-to-the-market features that attract customers, while P2s are either new and retain customers or table stakes that attract customers.