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SCALPING MAYHEM

The unique collaboration initiative between the Pokémon Company and the Van Gogh Museum in Amsterdam, intended to promote the museum's 50th anniversary, included a limited-edition promo card for the Pokémon Trading Card Game featuring the art of Pikachu inspired by Van Gogh's Self-Portrait in Grey Felt Hat. The card's release unleashed chaos at the museum, overwhelming visitors and staff with crowds chasing the unique Pokémon merchandise. Online, the Pokémon x Van Gogh Museum collection sold out almost immediately as it went live in the U.S. and Canada.

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