SCALPING MAYHEM

Summary from the TLDR Design newsletter

The unique collaboration initiative between the Pokémon Company and the Van Gogh Museum in Amsterdam, intended to promote the museum's 50th anniversary, included a limited-edition promo card for the Pokémon Trading Card Game featuring the art of Pikachu inspired by Van Gogh's Self-Portrait in Grey Felt Hat. The card's release unleashed chaos at the museum, overwhelming visitors and staff with crowds chasing the unique Pokémon merchandise. Online, the Pokémon x Van Gogh Museum collection sold out almost immediately as it went live in the U.S. and Canada.