BILLION DOLLAR BUSINESS

Summary from the TLDR Design newsletter

Airbnb's co-founder Joe Gebbia reveals how design thinking saved the company from almost busting in 2009. The founding team's unusual approach included doing things that don't scale but add genuine value to customers, relying on observation and patience, letting the team run wild with creative hypotheses that are not backed up but post-evaluated by data, and motivating people to ship on day one.