The Daily Index — Tuesday, October 3, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

X PARTNERS WITH GOOGLE DISPLAY NETWORK

Following a steep decline in advertising revenue, X has started outsourcing the sale of some of its ad space to the Google Display Network. Advertisers will be able to reach X’s audience of over 200 million active users via the X home feed inventory with Google Ads Display campaigns.

searchengineland.com · 2 min

TLDR Marketing

TIKTOK IS REPORTEDLY TESTING A PAID, AD-FREE VERSION OF ITS APP

TikTok is reportedly testing a paid ad-free version of its app, giving users the option to pay $4.99 a month to avoid seeing ads. This move is part of TikTok's efforts to diversify its revenue sources, including promoting its in-app marketplace and pushing ads and coupons to encourage purchases.

theverge.com · 1 min

TLDR Marketing

HOW TO GET BACKLINKS FROM COLD EMAIL

It’s feasible to earn backlinks through cold email outreach. The process starts with topic research in an SEO tool, such as Ahrefs Content Explorer, then prospecting and outreach. This post explains each step in more detail and includes 2 email templates to use for outreach.

linkedin.com · 3 min

TLDR Marketing

Untitled entry

This article outlines how to utilize Google Analytics 4 data to enhance content marketing efforts. Key metrics to understand to optimize content include page views, engagement rate, average engagement time, exits, bounce rate, and scroll depth. Details on how to leverage Google Tag Manager to analyze content performance directly into your GA4 property are also provided.

moz.com · 12 min

TLDR Marketing

BLOSSOM ESSENTIALS: HOW TO SCALE A SKINCARE BRAND

In this podcast transcript, the founder of Blossom Essentials shares their wins and losses via Facebook advertising, email marketing, partnerships, and influencer marketing. They also stress the importance of investing in a good content organization tool—it makes repurposing content easier and more efficient.

drip.com · 19 min

TLDR Marketing

FREE SINGLE PAGE SEO AUDITOR

This AI and Python-powered tool provides SEO recommendations for a single page. It’s useful for quickly analyzing and spotting issues on high-priority pages. The report covers internal links, accessibility, Core Web Vitals, and more.

linkedin.com · 2 min

TLDR Marketing

11 COLD EMAIL TEMPLATES SURE TO ATTRACT HOT LEADS

This article provides guidance on writing effective cold emails. It includes 11 pre-written cold email templates for various purposes, such as guest post outreach, press outreach, link building, influencer collaboration, and follow-up emails. The templates also offer tips on personalization, clear value propositions, and strong calls to action to improve the chances of getting a response from recipients.

semrush.com · 18 min

TLDR Marketing

MAILCHIMP & CO BENCHMARK REPORT 2023

This report is a comprehensive collection of perspectives and feedback from a global community of agencies and freelancers designed to help marketers scale businesses and service clients efficiently. It covers current marketing trends, insights on pricing services, and getting new business leads. It is 63 pages long and requires an email for download.

mailchimp.com · 30 min

TLDR Marketing

ADVERTORIALS VS. CONTENT MARKETING

Hear.com uses advertorials to sell its hearing aid product via content that reads like a news article. This tactic differs from content marketing in its approach, intent, and presentation. Advertorials are designed for an immediate sale, while content marketing prioritizes value and relationship-building.

practicalecommerce.com · 5 min

TLDR Marketing

MICROSOFT CEO: AI WILL MAKE GOOGLE MORE DOMINANT

Microsoft CEO Satya Nadella believes that Google's dominant position in the search engine market cannot be challenged due to its monopoly. Nadella expressed skepticism about Google's argument that there is actual choice in the search engine market and suggested that AI would not provide an advantage to new entrants. He also raised concerns about Google's exclusive content deals with publishers, which could further solidify its dominance.

searchengineland.com · 5 min

TLDR Marketing

THE PSYCHOLOGY OF THE PRATFALL EFFECT

There’s a difference between admitting the odd mistake vs. perpetually messing up. The ‘pratfall effect’ only works if the person or brand in question is already seen as skillful or an above-average performer.

customercamp.co · 3 min

TLDR Marketing

5 MISTAKES THAT COST SIMPLE MODERN MILLIONS

The co-founder of Simple Modern, a leading omnichannel drinkware and CPG company, shares 5 mistakes that propelled them to national brand status.

linkedin.com · 2 min

TLDR Marketing

ARE YOU UPDATING OLD BLOG CONTENT?

This post shares easy steps in getting quicker blog traffic through existing content optimization vs. only creating new content.

linkedin.com · 1 min