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YouTube will test grouping ads together on its streaming platform to provide fewer but longer ad breaks to its users. The platform will also test showing a countdown of the ad time remaining, rather than the number of ads remaining. These changes follow the addition of new CTV ad formats, such as shoppable ads.
Digital PR refers to the process of boosting brand awareness and SEO by pitching journalists and earning media coverage. The key steps include identifying campaign goals, coming up with a topic that the press would actually care about, and building and pitching the campaign.
How consumers perceive a brand is directly impacted by the appearance of your landing page. 73% of customers say they are willing to pay more for products and services that offer transparency. This guide contains 16 ways to improve transparency on pricing pages to drive conversions.
Infographics are designed to provide audiences with information in seconds. This guide covers 10 different types of infographics, which ones are best suited to what data, and 3 beginner tools to get started.
The advantages of segmentation include personalization and marketing spend optimization. Once you identify your highest-value customer segments, you can focus on retaining them and finding more like them. This guide outlines segmentation vs. buyer personas, methods for segmentation, and ways to use these insights.
The 'federated universe' is a decentralized social media network that allows users to interact with each other across different platforms, empowering creators with cross-platform followers and content.
This article highlights 7 key ingredients that make email subject lines compelling via examples from Spotify, Sephora, GameStop, and more.
Many apps are seeing their downloads decline, even as overall App Store revenue grows. Data suggests that some of the biggest apps on the market are losing their appeal in the face of increased competition.
Shopify merchants will soon be able to offer Buy with Prime as a payment method. Prime members who use Buy with Prime on Shopify can access free delivery and easy returns via Amazon’s network. It will be available for all US-based Shopify sellers who use or want to use Amazon’s fulfillment network by the end of September.
The legality of AI use is in question, including companies training AI models on copyrighted works, the copyright eligibility of AI-generated content, and how to handle machine-made outputs mimicking human artists’ work. The public comment period is open until November 15th.
It is possible to identify where viewers look on a web page and for how long with eye tracking, providing valuable insights for optimizing web pages. Tips gained from eye-tracking insights include breaking down information into short paragraphs or bullets, putting CTAs at the bottom of the page, and using pictures of people to grab attention.
Show images of your product close to either the problem it tackles or the “after” image of the solved problem. Researchers found that this makes people more likely to believe in its effectiveness and ultimately choose it. For example, kitchen towels shown next to clean or dirty countertops.
A good product strategy is simple and is for everyone in the organization. It defines the long-term vision and the market, looks at trade-offs and competencies, and establishes the preferred sales and marketing channels. A free strategy template is included in the post.
The advantages of monitoring a site with multiple GA4 properties include data segmentation, experimentation, access control, and third-party integrations. It’s relatively easy to include multiple GA4 properties in the script you’re already running. You can differentiate GA4 properties further by customizing which events are sent to each.
This article covers key questions to help you understand how Google Search Generative Experience will impact website traffic. It contains an impact model to estimate traffic loss, an experimental framework for SGE optimization, and 3 SGE recovery case studies.
This article outlines 7 psychological phenomena and how marketers can use them to improve messaging and conversion. These include anchoring bias (why consumers respond to seeing dollars saved) and the paradox of choice (why you should simplify busy conversion pages).
Managing a brand’s social media presence can be time-consuming. This post outlines 5 tips to clean up your social media workflow to ensure you’re making the best use of your time and resources.
Meta announces it is ending Facebook News in the UK, France, and Germany in December.
Peacock has been blasting users with emails to compensate for the high churn rate across streamers - between 3-5 emails per week to free and paid customers.
Snapchat is expected to grow its user base by 13.4% in 2023, making it the fastest-growing social media platform. Its growth stems from younger generations, with almost 60% of all internet users aged 13 to 24 using the app daily.
Bing is testing a new feature to help users explore products in search. ‘Explore collections’ opens a near-full page overlay where users can see a collection of similar items. Ads also appear within this overlay.
Data shows that 87% of Gen Z want multi-channel brand experiences - they have a newfound appreciation for in-person events and want experiential shopping experiences. They also value authenticity, playfulness, and fun. Brands are getting more creative in using digital out-of-home to build trust between brands and consumers.
TikTok SEO involves optimizing your content so it’s more likely to show up on your audience’s For You Page and ranks higher in app search results. Best practices include using TikTok’s Keyword Insights tool to guide content creation, engaging with users when they comment, and collaborating with other TikTok accounts.
Affiliate search partners can help brands by driving traffic and revenue with low risk. This article covers 4 major affiliate marketing partners: PromoCodesForYou, Offers.com, Slickdeals, and CouponCause. It discusses their strengths and what they are best suited for.
Content on Shorts is ranked based on user engagement through likes, comments, and shares, watch time, and responses from user surveys. The algorithm for Shorts prioritizes videos that keep viewers watching until the end and longer videos tend to perform better on the platform.
A lead magnet represents an exchange of value. It can come in the form of free access to something like a template, resource, or service. This post shares how to create something unique that people cannot find elsewhere, write compelling CTAs, and let your customers be the centerpiece of your communication.
As Google's Universal Analytics transitioned to GA4, SMBs are facing enormous challenges through the steep learning curve of the tool.
Over time, indented results have become less prevalent - but there was a marked decrease following Google’s latest core update.
X is working to implement direct contact sharing, which would benefit creators and brands looking to engage with their audiences outside the platform. Based on the report, a new checkbox would be added to the subscribe pop-up window asking the subscriber if they want to share their personal email.
Google’s Universal Analytics was supposed to stop processing data on July 1, but many marketers still see new data flowing in today. GA4 is UA’s replacement. As tempting as it may be, it would be unwise to rely on UA for analytics purposes as it could stop processing data at any minute.
Copy is fundamental to marketing and growth — but so often overlooked. This guide contains 3 exercises to make your copy more effective: removing “we” statements, in-depth customer storytelling, and addressing customer objections.
Having a go-to-market strategy is important to successfully launch a product or service. This article highlights different types of strategies, steps to create one, best practices, and success stories from Slack and Fitbit.
Schema markup is structured code that helps search engines understand the information on a page. Google can use it to show rich results, which can earn a page more clicks. Schema types include Article, Breadcrumb, Product, plus many more.
Since launching in 2017, Clickup has grown rapidly and reached a customer base of 85K. They made this possible with a rigorous product and marketing strategy. Its tactics included conversion-focused content marketing, daily blog posts for SEO, community engagement, customer referrals, and “purple cow” advertising.
Assembly quality was assumed to be a necessity for car sales, yet Tesla succeeded while delivering cars with issues. This illustrates the effectiveness of the brand’s positioning, as well as the importance of understanding what a brand actually competes against. Tesla’s product isn’t just a vehicle to get you from point A to point B, but rather a set of exclusive features that no other car brand offers.
Web3 is transforming how creators engage with their followers by empowering them to directly own and monetize their audiences. Different from traditional platforms, decentralized autonomous organizations (DAO) like 'Rug Radio' are owned and operated by creators and fans. Decisions are voted by all token holders and the organization has its own treasury with proceeds from NFT sales.
Laguna Beach Textile Company saw a 400-500% increase in sales since the meme took off and they capitalized with paid advertising.
The campaign centers on four core areas: making fashion accessible, offering a compelling loyalty program, supporting varied local and cultural communities, and reinforcing a commitment to positive change.
YouTube is the dominant platform for Gen Z advertising, with 60% saying they watch ads rather than skip them. 45% of teens can recall an ad they’ve seen on YouTube, which is twice as likely than on TikTok.
In order to combat scams and misleading ads, Google Ads will limit the reach of campaigns targeting specific brands from advertisers that do not have a track record of good behavior. Google will also gauge trustworthiness based on user feedback, advertising history, and completion of identity verification.
Merriam-Webster’s X account is more entertaining than you would expect from a dictionary. In this interview, John Sabine, Social Director for Merriam-Webster, discusses why brand accounts should feel alive, make content they’d enjoy, and include humor that aligns with the brand itself.
Doordash’s new technology takes delivery orders over the phone using AI, which may seem like a step back from online ordering. A company’s goal is to meet the customer where they are and make their transaction as convenient as possible. All brands should consider if their purchase flows address the preferences of all potential customers.
Substack now has an AI tool to create a clean transcript of your podcast episode or narration without having to do anything more than click a button, which can then be posted on social media.
This think-piece sheds light on user fatigue with social platforms and how people are reverting back to an old-school way of interacting - via smaller and hyper-specific communities. This presents a problem for influencers and brands since smaller and direct spaces are harder to penetrate.
Amazon's ad business revenue has grown 22% year over year. The wealth of data and the strong reinforcing synergy with its marketplace and physical stores have marketers calling Amazon a “marketing machine” and not a retailer anymore.
The Metform Elementor Contact Form Builder for WordPress has a security vulnerability. Authenticated attackers can obtain sensitive information about website form submissions, including first names. Websites using this feature should update the plugin to the latest version to prevent a security breach.
The top technical SEO issues are 3XX redirects, HTTP to HTTPS redirects, and missing alt attributes - and all 3 are straightforward to fix.
Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. It uses machine learning to generate relevant keywords and then ranks each suggestion by monthly Reddit views while filtering out unsuitable content.
Advertisers and users are now able to seamlessly promote their image and/or video media from Instagram Stories as ads via the Instagram Marketing API.
Instagram is internally testing the ability to create Reels that are up to 10 minutes in length, which would align the product with TikTok.