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Snapchat is expected to grow its user base by 13.4% in 2023, making it the fastest-growing social media platform. Its growth stems from younger generations, with almost 60% of all internet users aged 13 to 24 using the app daily.
Bing is testing a new feature to help users explore products in search. ‘Explore collections’ opens a near-full page overlay where users can see a collection of similar items. Ads also appear within this overlay.
Data shows that 87% of Gen Z want multi-channel brand experiences - they have a newfound appreciation for in-person events and want experiential shopping experiences. They also value authenticity, playfulness, and fun. Brands are getting more creative in using digital out-of-home to build trust between brands and consumers.
TikTok SEO involves optimizing your content so it’s more likely to show up on your audience’s For You Page and ranks higher in app search results. Best practices include using TikTok’s Keyword Insights tool to guide content creation, engaging with users when they comment, and collaborating with other TikTok accounts.
Affiliate search partners can help brands by driving traffic and revenue with low risk. This article covers 4 major affiliate marketing partners: PromoCodesForYou, Offers.com, Slickdeals, and CouponCause. It discusses their strengths and what they are best suited for.
Content on Shorts is ranked based on user engagement through likes, comments, and shares, watch time, and responses from user surveys. The algorithm for Shorts prioritizes videos that keep viewers watching until the end and longer videos tend to perform better on the platform.
A lead magnet represents an exchange of value. It can come in the form of free access to something like a template, resource, or service. This post shares how to create something unique that people cannot find elsewhere, write compelling CTAs, and let your customers be the centerpiece of your communication.
As Google's Universal Analytics transitioned to GA4, SMBs are facing enormous challenges through the steep learning curve of the tool.
Over time, indented results have become less prevalent - but there was a marked decrease following Google’s latest core update.