TLDR Index
TLDR Marketing

TLDR MARKETING 2023-08-31

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02STRATEGIES & TACTICS

HOW TO USE AI TO FIND THE GAPS IN YOUR MESSAGING

Overlooked holes in your messaging could cause a trust gap for potential customers. To avoid this, ask ChatGPT to review your website copy and identify gaps. You can use the same tactic on competitor sites.

impactplus.com5 min read

03RESOURCES & TOOLS

20+ FREE SCRIPTS FOR AUTOMATING MARKETING TASKS

This repository contains a collection of automations and experiments related to social media, SEO, and PR. Their use cases include customized AI analysis of TikTok videos, news media monitoring and clustering, and persona motivation research.

github.comGitHub repository

MOBILE APP LANDING PAGE EXAMPLES

Almost 60% of web traffic is mobile, so a great mobile app landing page is essential. This article analyzes desktop and mobile examples from Shopify, Squarespace, Pumble, Staffbase, and Dynamic Yield.

instapage.com4 min read

04MISCELLANEOUS

VAN LEEUWEN AND THE ART OF NOT ADVERTISING

This ice cream brand was able to grow significantly without any ad spend. Brands can emulate its success by investing in standout packaging, both physical and digital. Additionally, companies can launch meaningful partnerships or invest in PR, promotions, and events, ideally at a local level.

brandingin4d.substack.com6 min read

THE INTERSECTION OF LUXURY AND SPORTS

More luxury brands are leveraging sports culture to create connections with broader audiences. Collaborations like Adidas X Gucci blur the lines between high society and everyday culture, extending an invitation to diverse communities to experience luxury on their terms. This strategy led to a 27% increase in brand engagement from younger demographics.

acedigitalgroup.com2 min read