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One of the biggest marketing events is one month away. The Super Bowl will take place in Las Vegas for the first time. Apple Music is sponsoring the halftime show, which will feature a performance by Usher. Other brands committed to the game include BMW, M&Ms, TurboTax, and Pringles.
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The AI development specialists at Stroma have built custom products for companies like ADOBE, HSBC, AND NVIDIA. Whether you’re looking to leverage AI sales chatbots, optimized content creation, or other AI-powered marketing solutions, the team at Stroma have the experience and know-how to deliver.
data.ai’s 2024 State of Mobile report looks at how apps across each consumer category performed in 2023 and predicts where they’ll be headed this year. The average time spent on mobile rose to 5 hours per person per day on average in 2023, a 6% increase from 2022. Users are spending more time on social, but they’re not posting as many updates to their feeds. Most people's mobile time is seemingly going to entertainment and in-app shopping.
The GPT Store is now live. It lives in a new tab in the ChatGPT client on the web and features a range of GPTs developed both by OpenAI’s partners and the wider dev community. Users must be subscribed to one of OpenAI’s premium ChatGPT plans to access the GPT Store.
JUMiNGO, a German shipping platform, saves customers up to 80% by passing on wholesale discounts from partners like UPS and DHL. It initially struggled to get new users to try its platform. Research uncovered that potential users were concerned about being locked into a long-term commitment. Less than 50% of desktop visitors scrolled to the site's “how it works” section or saw the full explanation of benefits. As a solution, JUMiNGO's team created a sitewide benefits bar below the site header, highlighting the lack of subscription or monthly fees. This resulted in an 8% increase in transactions.
This post breaks down a 12-day welcome email series from Zitsticka, most known for its pimple patches. It makes comments on what was done well and areas for improvement. The brand does a great job in incorporating bundle offers, formatting the layout of its product recommendations, and using ‘science-focused’ copy.
Tips for dominating LinkedIn in 2024 include scheduling content ahead of time, posting at the same time daily, and repurposing your best content. Recommendations include using Taplio as an AI writing assistant and auto-plugging comments to your posts to save time.
A compilation of 10 GPT apps to try as the GPT Store is now live. Cold Mail engages prospective customers with personalized cold emails based on your offer’s URL and the URL of the customer’s website. VideoGPT generates stunning videos. ResearchGPT searches 200M academic papers from Consensus and drafts content with citations.
Getty Images introduced Generative AI by iStock at CES 2024, leveraging AI models trained on its iStock libraries to produce licensable images and artwork. The feature will cost $15 per 100 generated images and comes with $10,000 in legal coverage for copyright issues.
Stanley grew sales from $70M in 2019 to $750M in 2023, offering a good case study in savvy modern marketing. Growth sparked from using customer feedback for product development, leaning heavily into collabs, and borrowing from “drop culture” to create a frenzy for products. To grow in 2024, brands should create built-in product growth loops as well as monetary incentives for promoting the product and not undervalue branding or product design.
Sentry removed advertising cookies and user tracking from its website in June 2023. The move had mixed impacts on attribution models, marketing reports, Google Analytics, and other aspects of performance marketing. Despite challenges, the company adapted its targeting, bidding, tracking/reporting, and procurement strategies to operate successfully in a cookieless environment. This guide provides tips and creative solutions to going cookieless.
This article discusses 3 main problems with the current conception of Growth. First, it’s become too focused on acquisition and consequently overlooked retention, activation, and pricing. Second, it focuses on short-term hacks or shortcuts instead of scalable growth models. Lastly, it lacks a multidisciplinary approach that includes strategic collaboration with other functions within the company. Growth should instead represent a data-driven mindset focused on rapid experimentation across every stage of the user journey.
This founder was able to bring over 100,000 visitors to his brand websites using Reddit, without spending a dime and with barely any followers.
TikTok Shop faces criticism for selling unconventional items, impacting brand safety concerns.
75% of consumers worry about fake reviews, yet 76% of brands think they are already on top of it.
Instacart formed a partnership with Google to enhance Google Shopping ads with its retail media data. The collaboration leverages Instacart’s product catalog and closed-loop measurement capabilities to drive transactions by promoting same-day delivery convenience on Google Shopping pages. Large brands like Danone and Kraft Heinz have signed up.
Companies will start focusing their efforts on video content for social media strategies and their overall content production. Brands will lean more into podcasts, newsletters, and founder-led content. TikTok Shop will continue its growth, plus other social platforms will build out their in-app shopping experiences. We will see interactive ads that allow us to get more information or purchase straight from the ads themselves.
Ads with contrast create interest. This post shares a New Balance ad with a headline that says “Worn by supermodels in London and dads in Ohio”. Humor and unexpected pairings are fun and playful. The comment thread contains additional contrast copywriting tips and other cheeky ads.
Facebook has over 2.8 billion monthly active users — it remains a juggernaut in terms of user base and engagement potential. This guide offers 12 Facebook post ideas to start conversations, build communities, and foster relationships. Ideas range from spotlighting local events to hosting Q&A sessions to interactive “this or that” posts.
This post contains over 60 outstanding and visually appealing website designs for inspiration. Examples include beehiiv, Figma, and Pitch.
This post breaks down how to create 50 image assets of leadership quotes for content on LinkedIn, X, or IG. The method can be replicated to create carousels, flyers, social media assets, and more. It requires using ChatGPT to create a table of contents, saving it as a CSV file, installing bulk creator on Canva, and syncing the CSV to text in your design. Users should only use the generated content as a base, and not just post as is.
This article reviews 3 AI video generator tools. Invideo AI creates and edits videos from text prompts, including narration. HeyGen creates personalized videos for email campaigns. Users upload a video of themselves talking, then can submit a script for the new AI-generated video. The tool mimics the user’s facial expressions and speaking style. Dubecos translates users’ videos into any language using their voice - with subtitles.
Both men and women tend to believe that women prefer design over functionality. However, women do not prioritize looks when they choose products for themselves. Brands should focus on making products better (e.g. more comfortable sneakers) rather than “prettier” (e.g. more stylish sneakers) when marketing to women.
Most founders and VCs assume that $1M in revenue means a company is ready to start hiring more salespeople and investing more in marketing programs. However, a company is only ready to scale if that revenue is coming from the same customer segment or use case. If not, the brand does not have product market fit. Instead, it has initial traction towards several different versions of product market fit.
SOSEO, short for Social Search Engine Optimization, is critical for brands to adapt to for reputation management, traditional SEO hijacking, and fast-response content creation.
Prompts include writing blog posts with stats and data, finding out what your competitors talk about, researching social content, and more.
Content repurposing is reinforcing key messages through multiple mediums, adapting content to suit different audience preferences, and enhancing the lifespan and value of existing content. It is not simply “reposting old content”.
Companies often blindly focus on a metric to the point where they lose connection with the underlying truth the metric is supposed to represent.
Google Chrome plans to eliminate third-party cookies by Q3 2024, but some sites will still be able to temporarily enable them until December 27, 2024. Eligible websites can enable the third-party cookie deprecation trial by using JavaScript to provide unique access tokens in Chrome. The program is specifically designed for embeds and services that use third-party cookies and meet Google’s strict eligibility criteria.
Expect to see more companies leveraging partnerships not just for market penetration but as a precursor to strategic acquisitions this year. There will also be an increased demand for integrated tools, an emphasis on nurturing smaller deals for growth, and a surge in fractional leadership roles post-layoffs. Authenticity will remain crucial, urging companies to be socially responsible and transparent for lasting customer relationships.
An online retailer redesigned its product pages with the goals of creating a more modern design and streamlining the checkout process. This involved creating a new page layout and introducing a sticky ‘Add to Cart and Buy Now’ bar. On desktop, the redesign resulted in a 56% increase in order completion rate and a 33% increase in revenue per visitor. The redesign did not make a significant difference on mobile, suggesting mobile user behavior and preferences don’t align with those on desktop.
This post includes a visual breakdown of a LinkedIn ad by Dovetail, a customer insights hub. The ad text copy speaks directly to the company’s target persona. The creative illustrates the target’s pain point and makes it memorable. The bottom section of the ad that contains the CTA should be used to incorporate a closing argument (ie. the product’s benefit or capability).
Reechee.io helps SaaS companies monitor and win over unhappy customers of their competitors. The tool monitors competitors’ product reviews and provides AI-powered sentiment analysis of their negative reviews. It offers a free plan that includes tracking of 1 competitor.
Normally, the process of comparing how page content has changed over time is quite manual. The SEO Diff tool allows you to easily compare a page's content between two dates and get an AI-driven summary of the changes. You need an OpenAI API key to enable the AI summary, but without it, the tool will still highlight content changes. The tool is free to use.
Content curation involves gathering and organizing diverse content types and sharing them via social media, blogs, or email. The benefits include becoming a go-to resource, expanding reach, and driving traffic. To curate effectively, identify your audience’s unique needs and wants, perform topic research, and source content from trusted outlets. Tools to help speed up content creation include Google Alerts, Semrush’s Social Poster, and Brand Monitoring.
The right partnership helps guide businesses to profitable opportunities and gives them extra strength to compete. There are several types to consider, including channel partners, and referral partners. This article contains case studies of how brands have used partners to grow, as well as pitfalls to consider with this strategy.
Marketers without a strategy that is closely aligned with their customers’ journies fail to generate engagement and conversions because their targeting is too broad. To be successful, have a clear target audience and prioritize the leads based on where they are on their journey. The priority should be those with a high ROI, such as customers who are ready to buy today or soon, followed by those who bought an alternative and those who may be ready at some point in the future.
With Google phasing out third-party cookies and Consent Mode V2 becoming mandatory by March, ensure you implement consent mode, enhanced conversions, and server-side tracking.
Johnson & Johnson is set to pay around $700 million to resolve over 50,000 lawsuits from more than 40 states over allegations that its talcum-based baby powder failed to warn consumers about potential cancer risks.
A recent study found that 94% of links presented in SGE did not match the top 10 organic search results. On average, each SGE contained 10 links, but only 4 were unique. The study also revealed that 13% of the analyzed keywords failed to generate an SGE response. The findings underscore how traditional SEO tactics need to be revisited to face the changes brought by SGE.
The Chrome web browser disabled cookies for 1% of its users on Jan 4, 2024. If you’re one of the 30 million users in this initial test phase, the first thing you’ll see is a popup in Chrome. It describes Google’s new “Tracking Protection”. There’s also a little eyeball logo in the URL bar when tracking protection is on. Click on that eyeball if you want to allow a particular website to use cookies. Chrome will also disable tracking protection if it detects a website is having problems.
A landing page will convert poorly with underwhelming copy. To start, answer strategic questions about the target audience, the objective of the page, and the traffic source. Then, define where the page fits within the buying journey and select the main message of the page. Spend ample time on defining the positioning, tone of voice, and semantic keywords, and avoid generic language. Conduct research with a swipe file, then work carefully on your hero section.
Many B2Bs prioritize low-impact optimizations, such as bid adjustments and negative keywords. Instead, try these 3 high-impact tactics that don’t increase budget: redistribute campaign budget by increasing budget on campaigns with below-average cost per lead (CPL) and decreasing it on campaigns with above-average CPL, pause ad groups that are 25% above your average CPL starting with the highest spending campaigns, and pause any keywords that are 25% higher than the average CPL.
This article covers 18 marketing ideas from successful companies. It discusses techniques related to buzz generation, brand-building, acquisition, and retention. For acquisition, the ideas include reframing competition like Asana, offering concierge migration services as ConvertKit does, and launching mini-tools from features such as GitGuardian. For retention, tactics include introducing time-limited features like Thursday and gamifying onboarding experiences like TwilioQuest.
Forecasting pay-per-click costs and revenue is challenging due to the many variables and unforeseen factors. To achieve reasonably accurate forecasting, it’s best to start with historical ad spend and revenue metrics. From there, use Google’s Keyword Planner and Forecast tools to predict future keyword volume and costs. It’s also helpful to prepare both a “mild” and “aggressive” forecast to help others understand the potential revenue from higher spend.