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data.ai’s 2024 State of Mobile report looks at how apps across each consumer category performed in 2023 and predicts where they’ll be headed this year. The average time spent on mobile rose to 5 hours per person per day on average in 2023, a 6% increase from 2022. Users are spending more time on social, but they’re not posting as many updates to their feeds. Most people's mobile time is seemingly going to entertainment and in-app shopping.
The GPT Store is now live. It lives in a new tab in the ChatGPT client on the web and features a range of GPTs developed both by OpenAI’s partners and the wider dev community. Users must be subscribed to one of OpenAI’s premium ChatGPT plans to access the GPT Store.
JUMiNGO, a German shipping platform, saves customers up to 80% by passing on wholesale discounts from partners like UPS and DHL. It initially struggled to get new users to try its platform. Research uncovered that potential users were concerned about being locked into a long-term commitment. Less than 50% of desktop visitors scrolled to the site's “how it works” section or saw the full explanation of benefits. As a solution, JUMiNGO's team created a sitewide benefits bar below the site header, highlighting the lack of subscription or monthly fees. This resulted in an 8% increase in transactions.
This post breaks down a 12-day welcome email series from Zitsticka, most known for its pimple patches. It makes comments on what was done well and areas for improvement. The brand does a great job in incorporating bundle offers, formatting the layout of its product recommendations, and using ‘science-focused’ copy.
Tips for dominating LinkedIn in 2024 include scheduling content ahead of time, posting at the same time daily, and repurposing your best content. Recommendations include using Taplio as an AI writing assistant and auto-plugging comments to your posts to save time.
A compilation of 10 GPT apps to try as the GPT Store is now live. Cold Mail engages prospective customers with personalized cold emails based on your offer’s URL and the URL of the customer’s website. VideoGPT generates stunning videos. ResearchGPT searches 200M academic papers from Consensus and drafts content with citations.
Getty Images introduced Generative AI by iStock at CES 2024, leveraging AI models trained on its iStock libraries to produce licensable images and artwork. The feature will cost $15 per 100 generated images and comes with $10,000 in legal coverage for copyright issues.
Stanley grew sales from $70M in 2019 to $750M in 2023, offering a good case study in savvy modern marketing. Growth sparked from using customer feedback for product development, leaning heavily into collabs, and borrowing from “drop culture” to create a frenzy for products. To grow in 2024, brands should create built-in product growth loops as well as monetary incentives for promoting the product and not undervalue branding or product design.
Sentry removed advertising cookies and user tracking from its website in June 2023. The move had mixed impacts on attribution models, marketing reports, Google Analytics, and other aspects of performance marketing. Despite challenges, the company adapted its targeting, bidding, tracking/reporting, and procurement strategies to operate successfully in a cookieless environment. This guide provides tips and creative solutions to going cookieless.
This article discusses 3 main problems with the current conception of Growth. First, it’s become too focused on acquisition and consequently overlooked retention, activation, and pricing. Second, it focuses on short-term hacks or shortcuts instead of scalable growth models. Lastly, it lacks a multidisciplinary approach that includes strategic collaboration with other functions within the company. Growth should instead represent a data-driven mindset focused on rapid experimentation across every stage of the user journey.
This founder was able to bring over 100,000 visitors to his brand websites using Reddit, without spending a dime and with barely any followers.
TikTok Shop faces criticism for selling unconventional items, impacting brand safety concerns.
75% of consumers worry about fake reviews, yet 76% of brands think they are already on top of it.