TLDR Index
TLDR Marketing

TLDR MARKETING 2024-01-09

5 sections13 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

CASE STUDY: THE PRODUCT PAGE REDESIGN THAT PRODUCED A 56% INCREASE IN DESKTOP ORDERS

An online retailer redesigned its product pages with the goals of creating a more modern design and streamlining the checkout process. This involved creating a new page layout and introducing a sticky ‘Add to Cart and Buy Now’ bar. On desktop, the redesign resulted in a 56% increase in order completion rate and a 33% increase in revenue per visitor. The redesign did not make a significant difference on mobile, suggesting mobile user behavior and preferences don’t align with those on desktop.

convertica.org2 min read

DOVETAIL’S LINKEDIN AD BREAKDOWN

This post includes a visual breakdown of a LinkedIn ad by Dovetail, a customer insights hub. The ad text copy speaks directly to the company’s target persona. The creative illustrates the target’s pain point and makes it memorable. The bottom section of the ad that contains the CTA should be used to incorporate a closing argument (ie. the product’s benefit or capability).

linkedin.com1 min read

03RESOURCES & TOOLS

REECHEE.IO: TURN COMPETITORS' UNHAPPY CLIENTS INTO YOUR HAPPY ONES

Reechee.io helps SaaS companies monitor and win over unhappy customers of their competitors. The tool monitors competitors’ product reviews and provides AI-powered sentiment analysis of their negative reviews. It offers a free plan that includes tracking of 1 competitor.

reechee.ioTool

SEODIFF: AI-DRIVEN ANALYSIS OF PAGE CONTENT CHANGES

Normally, the process of comparing how page content has changed over time is quite manual. The SEO Diff tool allows you to easily compare a page's content between two dates and get an AI-driven summary of the changes. You need an OpenAI API key to enable the AI summary, but without it, the tool will still highlight content changes. The tool is free to use.

linkedin.com2 min read

CONTENT CURATION: STRATEGY AND BEST PRACTICES

Content curation involves gathering and organizing diverse content types and sharing them via social media, blogs, or email. The benefits include becoming a go-to resource, expanding reach, and driving traffic. To curate effectively, identify your audience’s unique needs and wants, perform topic research, and source content from trusted outlets. Tools to help speed up content creation include Google Alerts, Semrush’s Social Poster, and Brand Monitoring.

semrush.com13 min read

04MISCELLANEOUS

SCALING WITH PARTNER-LED GROWTH

The right partnership helps guide businesses to profitable opportunities and gives them extra strength to compete. There are several types to consider, including channel partners, and referral partners. This article contains case studies of how brands have used partners to grow, as well as pitfalls to consider with this strategy.

startupgtm.substack.com13 min read

ALIGN YOUR MARKETING STRATEGY WITH YOUR CUSTOMERS’ JOURNEY

Marketers without a strategy that is closely aligned with their customers’ journies fail to generate engagement and conversions because their targeting is too broad. To be successful, have a clear target audience and prioritize the leads based on where they are on their journey. The priority should be those with a high ROI, such as customers who are ready to buy today or soon, followed by those who bought an alternative and those who may be ready at some point in the future.

linkedin.com2 min read