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Instacart formed a partnership with Google to enhance Google Shopping ads with its retail media data. The collaboration leverages Instacart’s product catalog and closed-loop measurement capabilities to drive transactions by promoting same-day delivery convenience on Google Shopping pages. Large brands like Danone and Kraft Heinz have signed up.
Companies will start focusing their efforts on video content for social media strategies and their overall content production. Brands will lean more into podcasts, newsletters, and founder-led content. TikTok Shop will continue its growth, plus other social platforms will build out their in-app shopping experiences. We will see interactive ads that allow us to get more information or purchase straight from the ads themselves.
Ads with contrast create interest. This post shares a New Balance ad with a headline that says “Worn by supermodels in London and dads in Ohio”. Humor and unexpected pairings are fun and playful. The comment thread contains additional contrast copywriting tips and other cheeky ads.
Facebook has over 2.8 billion monthly active users — it remains a juggernaut in terms of user base and engagement potential. This guide offers 12 Facebook post ideas to start conversations, build communities, and foster relationships. Ideas range from spotlighting local events to hosting Q&A sessions to interactive “this or that” posts.
This post contains over 60 outstanding and visually appealing website designs for inspiration. Examples include beehiiv, Figma, and Pitch.
This post breaks down how to create 50 image assets of leadership quotes for content on LinkedIn, X, or IG. The method can be replicated to create carousels, flyers, social media assets, and more. It requires using ChatGPT to create a table of contents, saving it as a CSV file, installing bulk creator on Canva, and syncing the CSV to text in your design. Users should only use the generated content as a base, and not just post as is.
This article reviews 3 AI video generator tools. Invideo AI creates and edits videos from text prompts, including narration. HeyGen creates personalized videos for email campaigns. Users upload a video of themselves talking, then can submit a script for the new AI-generated video. The tool mimics the user’s facial expressions and speaking style. Dubecos translates users’ videos into any language using their voice - with subtitles.
Both men and women tend to believe that women prefer design over functionality. However, women do not prioritize looks when they choose products for themselves. Brands should focus on making products better (e.g. more comfortable sneakers) rather than “prettier” (e.g. more stylish sneakers) when marketing to women.
Most founders and VCs assume that $1M in revenue means a company is ready to start hiring more salespeople and investing more in marketing programs. However, a company is only ready to scale if that revenue is coming from the same customer segment or use case. If not, the brand does not have product market fit. Instead, it has initial traction towards several different versions of product market fit.
SOSEO, short for Social Search Engine Optimization, is critical for brands to adapt to for reputation management, traditional SEO hijacking, and fast-response content creation.
Prompts include writing blog posts with stats and data, finding out what your competitors talk about, researching social content, and more.
Content repurposing is reinforcing key messages through multiple mediums, adapting content to suit different audience preferences, and enhancing the lifespan and value of existing content. It is not simply “reposting old content”.
Companies often blindly focus on a metric to the point where they lose connection with the underlying truth the metric is supposed to represent.