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HOW COMPANIES GOT THEIR FIRST HANDFUL OF USERS

This website explains the tactics used by over 30 companies to acquire their first 15 customers.

LINKEDIN PUBLISHES ACTIONABLE STEPS BEFORE THIRD-PARTY COOKIE DEPRECATION

LinkedIn advises prioritizing first-party data strategies, embracing AI for personalized targeting, and re-evaluating reporting approaches to ensure accurate measurement when third-party cookie deprecation approaches.

YOUR NEXT JOB INTERVIEW COULD BE WITH A BOT

AI is increasingly becoming involved in the application process at companies. Critics caution that AI can pick up existing prejudices of the corporate world.

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MORE GENERATIVE AI TOOLS ARE COMING TO SOCIAL APPS - IS THAT A GOOD THING?

Increasing use of generative AI in social media platforms is enabling automated content creation. While these tools provide practical benefits, there are concerns about their impact on genuine social interactions. AI-generated content risks diminishing the authenticity of human input. It potentially erodes the value of social media as a platform for meaningful connection.

REDDIT ADMITS MORE MODERATOR PROTESTS COULD HURT ITS BUSINESS

Reddit’s filing for an IPO acknowledges the potential risks posed by user protests and changes to third-party apps. The company admits that negative publicity, such as that stemming from API policy changes, could adversely affect user engagement and loyalty. Despite reporting an increase in daily average unique visitors, Reddit faces challenges in monetizing logged-out users and plans to focus on advertising for revenue growth.

HOW A UGC GALLERY CAN HELP BUILD TRULY LOYAL COMMUNITIES

Midjourney selects the best images created by its users and puts them into its own print magazine every month. This type of UGC gallery isn’t overly promotional, but it keeps users engaged. Users want the chance to be featured, which leads them to keep using the product. Zoom, Shopify, and Monday also have their own versions of a UGC gallery.

HOW TO CREATE MESSAGING BASED ON THE STAGE OF YOUR B2B PRODUCT

The adoption mentality of users in each market stage is often forgotten. This post explains how to approach messaging for B2B products from the early market stage to the mainstream market stage. These insights should be used to make strategic decisions about positioning and messaging. Early adopter messaging should explain the technology and the potential for game-changing outcomes. Positioning for late majority adopters should show how much success existing pragmatic customers are having with your use cases.

HOW TO CREATE A DIVERSITY AND INCLUSION MARKETING STRATEGY

Diversity marketing is crucial for organizations aiming to resonate with increasingly diverse customer demographics and meet the demand for social sustainability. Marketers are advised to align campaigns with diverse customer segments, recognize nuances within these segments, and prioritize social responsibility. This article outlines 6 steps to create a diverse marketing strategy, including committing to internal D&I initiatives, using inclusive language and imagery, and tailoring content for different cultural contexts.

USE CHATGPT TO BUILD A CUSTOMER JOURNEY FOR YOUR WEBSITE

This article walks through how to use ChatGPT to build out a customer journey. First, prompt ChatGPT for user motivations when searching for your business. Next, ask the tool to provide specific pain points for each motivation. You can then map this information to user stages and milestones, which should guide your content strategy.

META EXPANDS ACCESS TO INSTAGRAM’S CREATOR MARKETPLACE

Meta's Creator Marketplace tool enables brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics, follower counts, and location. The tool first launched in the US back in 2022 and is now being released in other regions. It will be available in Canada, Australia, NZ, the UK, Japan, India, and Brazil. Chinese export brands will be invited to connect with creators outside of China.

22 INSTAGRAM STATISTICS YOU NEED TO KNOW

This guide covers top Instagram stats to help inform your social media strategy. Interesting insights include Feed ads having a higher CTR than Stories ads, the average CPC of Instagram ads ranging from $0-$0.25, and 70% of shoppers looking to Instagram for their next purchase.

THE 3 RULES OF COMMUNITY-LED GROWTH

Boast.AI reached $10 million in revenue by harnessing the power of community-led growth. There are 3 types of communities, each serving distinct needs: communities of practice, communities of product, and communities of play. Designing unforgettable experiences for your community, ideally in person, leads to stronger connections and business impact. Making the community “sticky” with internal variable rewards keeps users engaging with the group.

HOW SOCIAL LISTENING CAN BE A B2B CONTENT MARKETING GOLDMINE

B2B marketers can leverage social listening to tap into online conversations to shape content strategies based on authentic insights from prospects and customers. Tools like Oktopost and Sprout Social enable scalable social listening, providing valuable intel on competitors, brands, and industry events. It is important to work across social platforms, actively engage on a micro level, and leverage influencers to enhance content relevance and credibility.

I GOT ALL MY NEWS FROM TIKTOK FOR A WEEK. HERE’S WHAT HAPPENED

This article documents an experiment where the author exclusively consumed news from TikTok for one week. They found it challenging to identify misinformation and verify sources. The experiment sheds light on the importance of media literacy and corroborating information from multiple sources as TikTok tends to prioritize engaging content over factual accuracy.

100 POWER WORDS

A table with 100 captivating power words and phrases that can be used for writing headlines. It is organized into 5 columns: attention grabbers, emotional appeal, authority, exclusivity, and impact.

EMAIL AND TEXT MARKETING ARE COOKIE-PROOF

Direct message marketing doesn’t rely on cookies, yet it tends to lead to strong engagement and low ROAS.

‘TREAT YOURSELF’ CULTURE: HERE’S WHAT THE NUMBERS SAY

Brands should promote self-gifting all year round with messaging around the ‘importance of you’ and help lessen any potential guilt in people treating themselves.

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REDDIT IN AI CONTENT LICENSING DEAL WITH GOOGLE

Reddit's recent $60 million annual deal with Google will provide content for the tech giant's AI models by leveraging the social media site's vast repository of niche discussion groups. Reddit is positioning itself to capitalize on the growing demand for quality data in the AI industry. For Google, the deal represents a potential 'data' moat in the competitive AI space.

GOOGLE ANNOUNCES PERFORMANCE MAX UPDATES – INCLUDING GEMINI INTEGRATION

Google's latest updates to Performance Max include global expansion of asset generation and image editing, along with the integration of Imagen 2 for creating lifestyle imagery showing people in action. Ad Strength metrics are evolving to emphasize both quantity and quality of assets, offering advertisers insights into maximizing campaign performance across Google's ad inventory.

TREECARD’S 1,027% SURGE WITH TIKTOK SPARK NATIVE ADS

TikTok Spark Ads are a native ad format that allows brands to use organic posts as advertisements. Treecard, a free app that plants trees, split its Spark creatives between two campaigns: one for testing and one for the best performers. Its team leveraged TikTok’s Video Insights to decipher which words, actions, images, and sounds were boosting the app’s installations and fed its findings back to creators to produce new content. This resulted in app installs skyrocketing by 1,027% and spend per app install decreasing by 63%.

TEMPLATE FOR A CLEAR HOMEPAGE

A breakdown of eWebinar’s homepage overhaul. The hero highlights the key product capabilities. Below contains the ‘problem section’, which lays out the exact problem the product solves. The ‘solution intro’ positions the product as the painkiller to the problem stated above. The last section should include the top 3 value propositions that show how to solve the problem above. Ideally, this section also serves as a product demo.

HOW TO DO CONVERSION FUNNEL ANALYSIS LIKE A PRO

Mastering the art of conversion funnel analysis can help marketers pinpoint where potential customers drop off, capitalize on successful channels, and empower teams with actionable insights. This article covers the importance of conversion funnel analysis, the stages of the funnel, and practical tips for improvement. It provides real-world examples across industries and introduces key metrics and advanced tools for effective analysis.

SUBSTACK NOW LETS WRITERS CURATE A ‘NETWORK’ OF RECOMMENDED PUBLICATIONS FOR THEIR SUBSCRIBERS

Substack is introducing a new peer-to-peer recommendation system. It is allowing writers to curate and share lists of publications for their readers to subscribe to. This shift aims to move away from centralized discovery and empower writers to expand their reach while fostering a sense of community. The system allows users to opt into recommended networks and access content from multiple writers, potentially increasing engagement and subscriptions.

FROM FLAGSHIP BACK TO FLEDGLING: STRIPE’S LESSONS ON GOING MULTI-PRODUCT

This article contains 9 lessons from an early Stripe PM on expanding from single- to multi-product. First, identify the buyer of the new product line and determine how closely they align with your existing product’s customers. When building the new product line, leaders should treat it like a business unit, with its own salespeople, targets, and marketing motion. Go in expecting the customer to convince you during customer discovery — not the other way around. More lessons and anecdotes are included in the article.

THE FLYWHEEL THAT’S GETTING KEVIN INDIG CLOSE TO HIS $1M/YR GOAL

Kevin Indig, known for his newsletter Growth Memo, shares tactics for indie hackers. He emphasizes the importance of community engagement and ambassadorship, encouraging individuals to identify influential figures in their industry and provide them with value to promote their products. He also suggests building referral loops into products to facilitate organic growth and advocates for systematically testing various strategies and hypotheses to stand out in competitive markets.

INSIDE THE WASHINGTON POST TIKTOK MULTIVERSE

This article explores the crucial role of news organizations on short-form video platforms like TikTok through an interview with the Senior Video Producer at The Washington Post. It highlights the significance of delivering informative content where audiences actively engage, citing instances where such platforms provide potentially life-saving information amidst crises like dangerous storms.

RANKING CONTENT ON SIGNALS OTHER THAN USER ENGAGEMENT

Social media platforms should rank content based on prosocial outcomes rather than merely user engagement.

ALMOST HALF OF ADULTS ON TIKTOK HAVE NEVER POSTED A VIDEO

48% of TikTok users have never posted a video, reflecting a trend of passive consumption over active content creation on social media platforms.

55% OF MARKETERS ARE POSITIVE ABOUT GOOGLE SGE

A reminder for Digital marketers striving to understand and adapt to the implications of SGE on SEO strategies and search outcomes - preparedness and confidence are essential when navigating an evolving landscape.

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>> How marketing teams 10x campaign delivery with AI (4 min read)

AMAZON FREEVEE APP REPORTEDLY SHUTTING DOWN IN FAVOR OF ADS ON PRIME VIDEO

Reports suggest that Amazon may be discontinuing its free ad-supported streaming platform Freevee following the introduction of ads on Prime Video. Launched in 2022 as a rebrand of IMDb TV, Freevee offered a vast library of content without the need for a Prime membership. The move, if confirmed, would align with Amazon's shift towards a three-tiered model for Prime Video that will include free ad-supported content, an ad-supported subscription, and a premium ad-free tier.

RESEARCH SHOWS INFLUENCERS WITH SMALLER FOLLOWINGS ARE MORE COST-EFFECTIVE

Research indicates that nano-influencers, despite their smaller followings, deliver higher ROI for direct-to-consumer (DTC) firms compared to macro-influencers. The finding challenges the notion that larger followings equate to higher ROI. Results can be attributed to the intimate connection smaller influencers have with their followers. Marketers are encouraged to adopt a nuanced approach to influencer selection, considering factors beyond follower count to maximize the effectiveness of their campaigns and drive revenue growth.

THE 4 U'S OF EYE-POPPING HEADLINES

8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your copy. To write better headlines, you have to incorporate at least one of the 4 U’s: unique, ultra-specific, urgent, and useful. Using analogies, surprising words, or sexy sentence structure can make your headline unique. Conveying an immediate benefit or highlighting the cost of not taking action creates urgency. More tips are available in the article.

BREAKDOWN OF OBVI’S META ADS

This post walks through Obvi’s active Meta static image ads to show the various tactics and angles it uses to promote its collagen fat burner products. This CPG brand makes millions with effective messaging, a deep understanding of its customers, and a bold marketing approach.

FROM A LEAD GENERATION TO A FULL FUNNEL GROWTH PROFILE

A person with a Full Funnel Growth profile has deep expertise in activation and retention but also has a good knowledge of other growth areas. Moving to one offers several benefits to marketers, like a holistic view of the customer journey, access to more growth levers, and more career opportunities. By expanding skill sets beyond acquisition, professionals gain a comprehensive understanding of activation, retention, and monetization. The broader skill set can drive significant bottom-line impact and facilitate career advancement in diverse growth-related roles.

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HOW TO MEASURE THE IMPACT OF YOUR CONTENT ON CUSTOMER LIFETIME VALUE

Customer lifetime value (CLV) estimates how much a customer is worth to your business over time. It looks at how profitable customers are, how loyal they are, and how much to invest in acquiring and retaining them. This collaborative guide covers various formulas to calculate CLV, ways to use content analytics to track CLV changes, and tips for optimizing content strategy to increase CLV.

ARE YOU BLACKER THAN CHATGPT?

Creative ad agency McKinney developed a quiz game called “Are You Blacker than ChatGPT?” to shine a light on AI bias. The game tests a person’s knowledge of Black culture against what ChatGPT has been trained to know about the Black community. It playfully exposes ChatGPT’s limitations, revealing blind spots in understanding cultural nuances not well-documented online. The initiative aims to address the lack of diversity in AI development.

HOW TINDER USES BUYER PSYCHOLOGY

Tinder began in 2012, developed its swipe feature in 2013, and by 2019 had 5.2 million paying subscribers and $1.4 billion in revenue. It uses gamification techniques like reward screens and variable rewards to release dopamine and make the experience exciting. The app gets around the paradox of choice by focusing users on a single profile with simple left-or-right decision-making. Brands should avoid overcomplicating the user experience to a point where the value ends up getting lost.

HOW AGENCIES ARE TRYING OUT AMAZON PRIME VIDEO ADS

Amazon has debuted ads on Prime Video, enticing brands like Samsung, Tinder, and New Balance with its large audience reach. Media buyers have been shifting ad spending from TikTok and YouTube to test Prime Video ads’ effectiveness. Despite potential legal issues, marketers are drawn to Prime Video’s intent data, competitive pricing, and compatibility with third-party verification partners.

THE 4 CONVERSION INTENT BUCKETS

Structure your Google Ads account by tailoring targeting, ads, and landing pages to user-journey stages.

THE WORLD’S SIMPLEST POSITIONING DEFINITION

The simplest positioning statement combines product differentiation plus customer segmentation. More complicated positioning can create confusion among stakeholders and prospects.

75K LOYAL REDDITORS CAN SNAG SHARES BEFORE REDDIT GOES PUBLIC

The move is aimed at engaging the community, although unresolved tensions and skepticism among users could impact the company's market performance and investor confidence.

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YOUTUBE DOMINATES TV STREAMING IN US

YouTube has reclaimed its position as the top streaming service in the U.S., with 8.6% of viewing on television screens. Meanwhile, Netflix saw 7.9% of TV usage. The platform’s daily average of over 1 billion hours watched on TVs suggest a preference for UGC, particularly among Gen Z viewers. YouTube creators are experiencing a significant increase in TV viewership, with top YouTubers witnessing a more than 400% surge in watch time.