TLDR MARKETING 2024-02-27

WHAT’S AT STAKE FOR BIG TECH IN THE SUPREME COURT’S LANDMARK SOCIAL MEDIA CASES

The Supreme Court is deliberating on two pivotal cases that may redefine online speech. It is assessing the application of the First Amendment to social media platforms. These cases, stemming from laws in Florida and Texas challenging tech companies’ content moderation authority, sparked debates on censorship, platform duties, and algorithm influence, with voices from legal scholars to playwrights weighing in on the implications for online speech and platform regulations. Conservatives argue that allowing platforms to moderate content could lead to indirect government-led censorship.

FLOWGPT IS THE WILD WEST OF GENAI APPS

FlowGPT is a platform seeking to establish an “app store” for generative AI models. It allows users to develop and share GenAI-powered apps. The platform faces criticism due to concerns over moderation. Investors view FlowGPT as a promising venture, emphasizing its open ecosystem and plans for expansion, which include mobile apps and revenue-sharing models for creators.

21 B2B MARKETING TACTICS

This post contains 21 B2B marketing ideas that span across content strategy, outbound campaigns, paid ads, and network effects. The tactics are mapped on a graph based on investment level and time to see results.

HOW TO WRITE AD COPY THAT SPEAKS TO YOUR AUDIENCE

THE BEST TIME TO POST ON X

An analysis of over 1 million tweets aimed at finding out the best time to post in order to maximize engagement found that the best time to post is at 11 am on Mondays and Fridays, with engagement rates peaking during weekday lunch breaks and after-work hours. Late-night tweets on Sundays and Thursdays, along with early-morning posts on Mondays, were also effective in boosting engagement.

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KWATCH.IO: ALERTS AND SENTIMENT ANALYSIS FOR KEYWORDS ON X, REDDIT, AND HACKER NEWS

KWatch.io offers real-time alerts when specific keywords appear on X, Reddit, or Hacker News. It can be used for social listening, compiling feedback, monitoring competitors, and more. The tool can also provide sentiment analysis based on the context around keywords. Free and paid plans are available.

STUCK BETWEEN THE NPS, CSAT, AND CES?

Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) measure customer satisfaction and loyalty. By understanding each, marketers can distill unique insights, integrate them into the business strategy, and improve the customer experience. This article explains and compares each of the metrics and provides tips on how to overcome common CX metric challenges, such as a lack of customer response or qualitative input.

GODADDY LAUNCHES A SUITE OF AI TOOLS FOR SMALL BUSINESSES

GoDaddy's Airo is a new AI solution designed to streamline the process of building an online presence for small business owners. Airo can generate logos, create websites, draft and schedule social media copy, set up email marketing campaigns, and place ads on platforms like Instagram and Facebook. GoDaddy says the AI model is fine-tuned to ensure business websites are optimized for search engine performance.

HOW SWITCHING TO MER FOR ADS SAVED MY CLIENT FROM BANKRUPTCY

Marketing Efficiency Ratio (MER) can be calculated by dividing Total Revenue by Total Marketing Spend in a specific timeframe. This metric is useful when running ads on multiple platforms, as each platform tends to over-attribute conversions to itself. Using MER as a North Star metric will reveal when a seemingly great ROAS is actually unprofitable.

THE FUTURE OF GTM IS HERE

This article discusses the transformation occurring in B2B technology companies' go-to-market strategies, highlighting 8 crucial transformations for success. Examples range from focusing on Total Relevant Market (TRM) to adopting fractional leadership. These changes in strategy address the complexities of buyer behavior, shorter SaaS contracts, and the changing role of vendor sales teams.

CONVERSATIONAL AI REVOLUTIONIZES THE CUSTOMER EXPERIENCE LANDSCAPE

Generative AI is emerging as a critical tool for companies aiming to tailor customer experiences on an individual level. This interview discusses the delicate balance between automation and the human touch in revolutionizing customer experience. It covers the strategic integration of AI, emphasizing the importance of breaking down silos and creating personalized, human-readable responses.

HOW COMPANIES GOT THEIR FIRST HANDFUL OF USERS

This website explains the tactics used by over 30 companies to acquire their first 15 customers.

LINKEDIN PUBLISHES ACTIONABLE STEPS BEFORE THIRD-PARTY COOKIE DEPRECATION

LinkedIn advises prioritizing first-party data strategies, embracing AI for personalized targeting, and re-evaluating reporting approaches to ensure accurate measurement when third-party cookie deprecation approaches.

YOUR NEXT JOB INTERVIEW COULD BE WITH A BOT

AI is increasingly becoming involved in the application process at companies. Critics caution that AI can pick up existing prejudices of the corporate world.

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