TLDR MARKETING 2025-04-10

THE CONTENT QUALITY QUESTION

Nearly half of Gen Z and millennials say they prefer social media content over TV and movies. This is a shift in how people define quality. Traditional markers like big-name stars and high production value matter less as audiences seek relevance and connection with creators. Choosing content is now influenced by ease, attention span, and mental effort. The media industry risks falling behind if it clings to outdated ideas of what makes content valuable.

TRUMP'S PAUSE ON MOST TARIFFS RAISES MORE QUESTIONS THAN ANSWERS AMID AD BUSINESS UNCERTAINTY

Trump paused most planned tariffs for 90 days on non-retaliating countries, but kept a 10% tariff on most others and increased the tariff on Chinese goods to 125%. The entertainment industry may suffer from advertising pullbacks and risks tied to China, such as a ban on U.S. films or intellectual property issues. Companies like Disney could benefit if trade deals reduce recession fears. Small and medium businesses, including celebrity-backed product lines, face the biggest risks from ongoing tariff uncertainty.

VIRALITY ISN'T MAGIC OR SCIENCE. IT'S EMOTION

Going viral isn't about luck or timing, it's actually about emotional resonance and cultural relevance. The most shareable content combines strong emotional impact, social value for the sharer, and simple, remixable formats built for interaction. Today's viral content most often invites participation and gives people something they want to be associated with, making them feel part of the story.

HOW TO WIN ON B2B APP STORES

Weglot grew to over 40,000 paying customers by using CMS app stores like WordPress and Shopify as its main distribution channel, with 80% of signups coming directly from these platforms by 2021. It maintained high visibility through top-rated reviews, strong SEO, and active community involvement across ecosystems. Weglot also built a partner network of 4,500 agencies by 2024, which generates leads and handles onboarding, lowering acquisition costs. It supplements this with events, third-party reviews, and creative entry points like Webflow's gallery to scale without heavy ad spending.

HOW TO TURN YOUR EXPERTISE INTO A MARKETABLE TALK

PAID SOCIAL MAY BE TAKING THE LEAD, BUT EMAIL AND TEXT HAVE STAYING POWER (WEBINAR)

This webinar on April 24 will be looking at how top brands are adapting to shifting consumer behaviors, fading loyalty, and rapid tech changes. Marketing leaders will share what tactics they're leaving behind, what they're investing in now, and how they define success in a digital-first world.

HEAD OF INSTAGRAM REVEALS SECRETS TO GROWING IN 2025 (50 MINUTE VIDEO)

To grow on Instagram, focus on feed posts for visibility while recognizing that Stories and DMs are more for direct interactions. Share short, engaging videos instead of long-form content to align with Instagram's priorities. Hashtags are no longer a reliable tactic for increasing reach, so focus on quality and relevance instead. Engage with your audience around the time you post to drive more profile visits. Most algorithm changes are small, so major drops in reach are often tied to outside events.

THE MARKETER'S NO-NONSENSE, A TO Z GUIDE TO ALL THINGS AI

This glossary of AI terms offers a great reference for marketers. It breaks down the essential AI terms marketers need to know, from agentic AI and generative content to prompt engineering and AI-powered personalization.

WHY PUBLISHERS' FACEBOOK TRAFFIC IS SURGING

As Meta eases restrictions on political news, publishers are experiencing a dramatic rise in Facebook referrals, with some seeing up to 10x year-over-year growth. At the same time, Apple News continues to underperform as an ad platform, falling short in both sales execution and publisher value.

AI CONTENT WORKS, BUT ONLY IF YOU DO THE WORK

AI can boost content volume and production speed, but without the right systems, it creates more complexity. To scale effectively, teams need well-defined workflows that go beyond one-off prompts, combining multiple tools, human checkpoints, and prompt iterations. Editorial QA is also essential to catch bland or inaccurate output, while strategy and analytics are needed to guide the whole process.

THE 95:5 RULE ISN'T JUST A B2B THING

Most consumers are not in the market for a given good or service at any given time, which makes the job of the marketer to become known to them.

GOOD CONTENT VS. BAD CONTENT

8 examples of great B2B content.

THE 3X5 CONTENT FRAMEWORK

A content framework for small B2B marketing teams.