Daily Edition · Page 8

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

WHAT IS A SUNSET POLICY, AND WHY YOU NEED ONE

Email deliverability can be severely impacted by a high number of inactive subscribers, leading to your emails being flagged as spam by Internet Service Providers. Implementing a sunset policy is crucial for maintaining the health of your email list by regularly cleaning it up. This approach helps in improving key metrics like open rates and click-through rates, protects your sender reputation, and ultimately enhances the success of your email marketing efforts.

10 REASONS YOU SHOULD BUILD ALOUD ON SOCIAL

Building a product aloud on social media involves transparently sharing the development process with your audience in real time. By regularly updating followers, you can gather valuable feedback, generate excitement, and create a community around your product before its official launch. This approach also offers opportunities for content creation, humanizes your brand, and leverages user-generated content. Additionally, building aloud allows for market validation and the flexibility to pivot based on real-time feedback, reducing the risk of failure.

THE TOP 100 GEN AI CONSUMER APPS

The latest Top 100 Gen AI Consumer Apps report reveals a surge in AI-driven creative tools, particularly in content generation and editing across multiple modalities like video and music. 30% of the companies featured are also new. ChatGPT remains the top product, but competitors like Perplexity and Claude are gaining traction. Bytedance is expanding its presence with several new AI apps, and a new category of AI tools focused on aesthetics and dating has emerged. Discord remains a key platform for AI product engagement and community building.

“MORE—BETTER—NEW”: THE PERFECT FRAMEWORK TO SCALE ANYTHING

The “More—Better—New” framework can be used to scale a Google Ads account, LinkedIn content, your personal brand, and more. It involves doing more of what's currently working, doing what you're currently doing better, or doing something new. Scaling should be approached in that order, as it's better to max out the value from what you're currently doing before branching out to something new.

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