“MORE—BETTER—NEW”: THE PERFECT FRAMEWORK TO SCALE ANYTHING

Summary from the TLDR Marketing newsletter

The “More—Better—New” framework can be used to scale a Google Ads account, LinkedIn content, your personal brand, and more. It involves doing more of what's currently working, doing what you're currently doing better, or doing something new. Scaling should be approached in that order, as it's better to max out the value from what you're currently doing before branching out to something new.