TLDR Marketing · NEWS & TRENDS

IS THIS EVEN LEGAL?

windowscentral.com2 min read

Summary from the TLDR Marketing newsletter

Cox Media Group (CMG), a marketing agency, admitted that it listens to user voice data using “Active Listening” software via smartphone microphones. The data is then used for ad targeting. The agency reportedly has access to more than 470 sources, including LinkedIn. CMG claims that the disclaimer of its software is ‘often included' in the fine print of the terms of services when downloading a new app or update.