The Daily Index — Tuesday, July 2, 2024

NEWS & TRENDS

TLDR Marketing

MOTOROLA WALKS THE RUNWAY WITH ENTIRELY AI-GENERATED CAMPAIGN

Motorola launched a “Styled With Moto” campaign that uses gen AI to create outfits inspired by the brand's “batwing” logo and the 6 colors of its new line of Razr folding smartphones. The 30-second campaign video shows more than a dozen looks worn by virtual fashion models in a variety of settings.

marketingdive.com · 3 min

TLDR Marketing

SNAPCHAT DRIVES AUDIENCES TO WATCH TV SHOWS AND MOVIES

Snapchat campaigns result in an 84% lift in tune-in for TV shows and movies. The platform reaches a unique audience, with 79% of impressions served to households not reached by TV ads. 1 in 3 tune-ins coming from new viewers. Campaigns using multiple Snapchat ad products see over twice the lift compared to those using fewer ad products.

forbusiness.snapchat.com · 2 min

TLDR Marketing

HOW THE SPACER FRAMEWORK CAN ALIGN PMS & PMMS ON THE VALUE OF A FEATURE

The SPACER framework aligns PMs and PMMs on a feature's value by focusing on 6 dimensions: Story, Pricing, Abilities, Competitive Differentiator, End User, and Roadmap. It clarifies the feature's purpose, packaging, capabilities, unique aspects, target users, and release timeline. This prevents misalignments that could lead to overselling or targeting the wrong audience.

aatir.substack.com · 11 min

TLDR Marketing

A BREAKDOWN OF ATTIO'S HOMEPAGE

Attio's homepage presents critical information above the fold, digs into 3 key value props, and ends the page with the rest of the product features and a clear message of who the product is for.

linkedin.com · 1 min

TLDR Marketing

10 NEW ECOMMERCE BOOKS FOR SUMMER 2024

A round-up of recent titles that present fresh takes on marketing strategy, economics and finance, AI, startups, Amazon, and more. These include Simple Marketing for Smart People, The 10-Second Customer Journey, and Think Like a Brand – Act Like a Startup.

practicalecommerce.com · 2 min

TLDR Marketing

SIMPLE WAYS TO PROJECT MANAGE YOUR MARKETING WORK + A NOTION TEMPLATE

Two systemic problems that marketers often face are not knowing what anyone else is working on and not knowing when something is expected to get accomplished. Tools like Notion or Trello are useful for managing marketing projects. This article includes a Notion template for managing marketing projects that includes tasks in each project, goals, RACI matrix, and more.

kevanlee.substack.com · 3 min

TLDR Marketing

INSIDE THE FALL OF ORACLE'S ADVERTISING BUSINESS

Summary unavailable

adexchanger.com · 6 min

TLDR Marketing

GEN AI CAN TAILOR ADS TO OUR PERSONALITIES — AND THEY'RE PRETTY PERSUASIVE

Generative AI can craft persuasive ads tailored to individual psychological profiles, such as ads for extroverts highlighting the social features of a product. Research shows these personalized ads are more effective than generic ones, even when consumers know they are AI-generated.

insight.kellogg.northwestern.edu · 5 min

TLDR Marketing

8 A/B TESTING TIPS

Tips for running good A/B tests include defining clear goals, testing one variable at a time, and monitoring metrics beyond the primary goal.

linkedin.com · 1 min

TLDR Marketing

TIKTOK UPDATES OPTION TO DOWNLOAD CLIPS WITHOUT WATERMARK

Creators can now download their videos without a TikTok watermark, making them easier to repurpose.

socialmediatoday.com · 2 min

TLDR Marketing

THE TELLTALE WORDS THAT COULD IDENTIFY GENERATIVE AI TEXT

Words such as "delve" and "underscores" have been appearing more frequently in texts since the rise of LLMs.

arstechnica.com · 4 min

TLDR Marketing

FACEBOOK AND INSTAGRAM'S ‘PAY OR CONSENT' ADVERTISING MODEL UNDER EU SCRUTINY

Regulators argue Meta's new ad model fails to offer a less personalized alternative as required by the Digital Markets Act.

variety.com · 2 min