SNAPCHAT DRIVES AUDIENCES TO WATCH TV SHOWS AND MOVIES

Summary from the TLDR Marketing newsletter

Snapchat campaigns result in an 84% lift in tune-in for TV shows and movies. The platform reaches a unique audience, with 79% of impressions served to households not reached by TV ads. 1 in 3 tune-ins coming from new viewers. Campaigns using multiple Snapchat ad products see over twice the lift compared to those using fewer ad products.