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Bland AI ran ad placements in TLDR newsletters to drive brand awareness and visibility amongst decision-makers at scale-ups and enterprises, as well as generate leads to fuel growth. Bland AI's Head of Growth calls out TLDR being one of their top performing channels and his experience working with TLDR's team as reasons for their multiple placements in several TLDR newsletters. Read the full case study here [4].
TikTok has announced Deals For You Days in the U.S. — a large sale offering discounts across thousands of trending products, beginning July 9. The company announced the sale immediately after Amazon revealed the date of its next Prime Day sales, which begin on July 16. Merchants and creators on TikTok will be able to participate in content challenges for short video and live shopping events during the sale event.
The surge in retail media has positioned Amazon to earn more from ads than Coca-Cola's entire global revenue, showcasing the sector's explosive growth. In 2024, retail media is projected to account for over 20% of digital ad spending, highlighting its increasing importance. This trend was a focal point at Cannes Lions, reflecting its critical role in modern marketing strategies.
This 10-page report shares the rising value of fandom and the community ties that are formed around niche trends. It provides insight into why fandoms are valuable and how users derive benefits from being part of topic-related groups. 80% of fans (14-44 year olds) use YouTube to consume content about the person or things they're a fan of at least weekly. 74% of Gen Z fans (14-24 year olds) agree they like seeing brands engage with things they're a fan of.
Recent changes to Google's user interface have affected the volume and quality of organic website traffic, particularly for top- and bottom-of-funnel keywords. Mid-funnel content can help transition searchers from being problem-aware to solution-aware and improve brand awareness. Examples of mid-funnel content include feature round-ups, solution hijacking, quizzes, niche calculators, scorecards, and alternative assets.
By implementing an employee advocacy strategy, Wiz empowered its 1.2K employees to generate buzz, reaching millions on LinkedIn. Key tactics include providing ready-to-share content, personalized graphics, and running contests to encourage participation. This approach resulted in increased brand exposure, employee engagement, and a consistent social media presence.
Referral-AI leverages relationship intelligence to help teams close more deals. It identifies and utilizes the strongest relationships within your team's networks, allowing you to establish credibility and expedite engagement with target companies. It also offers automated, personalized outreach that's tailored to the identified relationships.
SERP analysis refers to analyzing the top results on Google for a given search query to figure out what it'll take to rank for that keyword. It determines the intent behind the search, but most SEOs don't go deep enough. This article provides a deep dive into the 5 steps for conducting a SERP analysis: reading the titles of the top results, taking notes on page contents, looking for other Google SERP features, taking note of other types of media that show up, and looking at the backlink profile and domain rating of the top results.
Earning customer trust through consistent interactions requires clear communication, responsible conflict handling, and respect for customer privacy. Building trust involves re-engaging past customers with personalized messages, recalling positive experiences, and providing exclusive rewards or early access to products.
This piece highlights the environmental impact of excessive email usage, using the author's personal experience of reaching Google storage limits due to a massive influx of emails. Large attachments and poorly targeted PR emails exacerbate this issue, contributing to digital waste. The disconnect from the physical costs of digital storage leads to environmental neglect. Despite the relatively small carbon footprint of email storage, its cumulative impact is significant.
Nail your LinkedIn posts by chunking your text, using simple words and short sentences, and embracing the space bar.
The viral success of Fujifilm's X100 cameras on TikTok has made them a must-have item, demonstrating the power of social media.