TLDR Index
TLDR Marketing

TLDR MARKETING 2024-05-16

6 sections15 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

01GENERAL

03STRATEGIES & TACTICS

HOW TO MAKE USERS SCROLL DOWN YOUR PAGE

Long pages often beat shorter pages in A/B tests. For a long page to be effective, you need to get readers to scroll down. Five tactics to encourage scrolling: avoid false page bottoms, use explicit signals to indicate there's more content, provide a clear benefit to progressing through the content, add “click-to-scroll” functionality, and add a sticky call to action. The best way to find out what works for your users is to run tests on your pages.

conversion-rate-experts.com8 min read

CREATE ADS LIKE WEGLOT

Weglot uses an effective and repeatable strategy in its digital ads. Its copy describes the user problem in a customer's own words. This is paired with creative that connects that customer to Weglot's solution and real KPIs that the customer achieved. The CTA uses objection-focused copy to show how easy it is to get started.

linkedin.com2 min read

HOW TO GET THE BIGGEST SQUEEZE OUT OF YOUR BRAND FILM

This guide shares tactics to get the most out of your brand film by turning it into a treasure trove of marketing assets. Short video clips, behind-the-scenes content, and impactful quotes can all be extracted and repurposed to maintain audience engagement and maximize your marketing budget. This approach not only enhances your content calendar but also builds early excitement and stronger connections with your audience.

brandingmag.com5 min read

04RESOURCES & TOOLS

5 AI CHROME EXTENSIONS TO ENHANCE YOUR PRODUCTIVITY

5 helpful extensions, including Jasper Everywhere for seamless AI integration, Natural Reader for converting text to audio, and ParagraphAI for crafting polished content effortlessly.

marketingshots.substack.com1 min read

KLEO.SO

This free Chrome extension helps you preview your content before posting on LinkedIn. You can see how your posts, images, and carousels will look on mobile, tablet, or desktop. There are also filters to quickly sift through past posts based on format, date, and popularity.

kleo.soTool

05MISCELLANEOUS

MASCOTS: WHY WE LOVE AND BUY FROM BRANDS THAT USE MASCOTS

Mascots increase connection with a brand by 41%, in part because people form emotional bonds with them. Using a mascot long-term can increase profits by 34.1%. Companies should consider adding a mascot to their branding and then use it regularly so consumers recognize it. A mascot can be useful for customer engagement and provides an opportunity to showcase your brand's personality in your brand voice.

customercamp.co4 min read

INSIDE FOLK'S JOURNEY TO 5X YEAR-ON-YEAR GROWTH

Folk CRM's co-founder Simo Lemhandez reveals the company's path to 5X year-on-year growth and 100,000 users. Folk's team created substantial early interest with a waitlist before building the product then spent 18 months developing a robust solution before beta testing. By manually onboarding early users, they gained valuable insights that informed their iterative pricing strategy, which involved doubling prices every 6 months.

growthunhinged.com9 min read

THE PSYCHOLOGY BEHIND SEARCH: COGNITIVE BIASES IN SEO

This article delves into the cognitive biases that influence how people search and select information online. Confirmation bias leads users to favor content that aligns with their preconceptions, while authority bias makes them trust content from perceived experts. Tactics for marketers include using power words to establish trust, conducting thorough keyword research to match user intent, and enhancing content with authoritative signals such as certifications and expert endorsements.

moz.com12 min read