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THE DAILY INDEX

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NEWS & TRENDS

TLDR Design

COCA-COLA PULLS APART ITS ICONIC RED-AND-WHITE LOGO TO ENCOURAGE RECYCLING

In an innovative effort to encourage more recycling, Coca-Cola's latest campaign depicts the Coke logo as crushed and distorted, mimicking how it would appear on a recycled aluminum can. The campaign aims to motivate consumers to recycle their empty Coke cans and bottles by tapping into the incredible brand recognition of the red-and-white logo, which research shows is recognized by 94% of the world's population.

SAMSUNG'S VISUAL DISPLAY OF ESSENTIAL, INNOVATIVE, HARMONIOUS DESIGN AT MILAN DESIGN WEEK 2024

Samsung Electronics unveiled its forward-thinking design philosophy, "Newfound Equilibrium," at Milan Design Week 2024. Designed to inspire over 1500 Samsumg designers across seven global studios to keep their design language fresh and relevant for their customers, the framework focuses on drawing inspiration from people and shaping the future. Through interactive installations, the exhibition shows off the company's big ideas about the future of technology and design, living together, and improving people's lives.

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