JESÚS LÓPEZ REBRANDS A BOUTIQUE MEXICAN HOTEL TO REFLECT ITS LOCAL HISTORY AND LANDSCAPE

Summary from the TLDR Design newsletter

In the heart of Hermosillo, Sonora in Mexico, lies the small boutique hotel, Champ. Its latest branding, designed by Jesús López, employs vivid colors, striking typography, and dynamic layouts to capture the hotel's eclectic aesthetic and cultural resonance, resulting in visually engaging designs.