TLDR Index
Daily Editions
Contents
  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 6 stories
  3. Page 3: TLDR AITLDR AI · 12 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 8 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 12 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 11 stories
  7. Page 7: TLDR ProductTLDR Product · 10 stories
  8. Page 8: TLDR DesignTLDR Design · 10 stories
  9. Page 9: TLDR FoundersTLDR Founders · 12 stories
  10. Page 10: TLDR MarketingTLDR Marketing · 12 stories
  11. Page 11: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design, TLDR Founders · 17 stories
  12. Page 12: SponsoredTLDR, TLDR AI, TLDR InfoSec · 6 stories
?
Keyboard shortcuts
← / →
Previous / next page
↑ / ↓
Scroll while full screen
PgUp / PgDn
Scroll by viewport
Space
Scroll down by viewport
Shift+Space
Scroll up by viewport
Home
First page
End
Last page
F
Full screen
Escape
Exit immersive mode

Daily Edition · Page 10

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

JPMORGAN CHASE TO LET BRANDS TARGET CUSTOMERS BASED ON SPENDING DATA

JPMorgan Chase has launched a business that will help marketers target customers based on their spending habits. With Chase Media Solutions, brands share what their motivations are — acquiring new customers or building basket size, for instance — and then the bank targets customers with specialized deals through its app’s Chase Offers section. These offers were previously less targeted ads, but moving forward it will be populated by offers developed within the bank’s new marketing arm.

marketingdive.com · 2 min

TLDR Marketing

3 WAYS TO ADD HUMOR INTO YOUR MARKETING COPY

Most marketing today works by grabbing attention, making you emotional, and turning emotion into action. For this to work, your audience has to trust, like, and relate to you – which is where humor comes into play. One tactic is to make fun of yourself, as IKEA did with a playfully misassembled ad. You can also make extreme and humorous analogies to show how your customer’s life would look without your product. Alternatively, brands can take a bold stance against something in their industry they don’t agree with, as Verizon did with its “one size does not fit all” messaging.

writeon.beehiiv.com · 4 min

TLDR Marketing

AN A/B TEST FOR CHECKOUT ABANDONMENT

This post breaks down an example of a checkout abandonment A/B test that tested a delay of 1 hour vs. 2-3 hours when sending the first follow-up email. Brands will often focus on one metric, which is the number of placed orders for the first email. The 1 hour test version will always win — but the truth is this doesn’t paint the full picture of what’s happening. A proper test would split the following into 2 cohorts, tag 50% of the profiles as 'control' and the other half as 'test', and capture the flow start date. Segments to pull include the number of people in each cohort in the last month, discounts used by cohort, placed orders by cohort, and unsubscribed by cohort.

linkedin.com · 1 min

TLDR Marketing

NEGATIVE KEYWORDS IN PAID SEARCH: 6 STRATEGIES FOR EFFECTIVE IMPLEMENTATION

This article dives into the world of negative keywords and how to use them to refine Google Ads strategies. It shares six different implementation strategies including setting keyword thresholds, employing search term reports, and blocking undesirable phrases from the start. Marketers can optimize budget allocation, improve campaign performance, and ensure alignment with their advertising goals by properly using negative keywords.

searchengineland.com · 10 min

TLDR Marketing

ELEVATE YOUR MARKETING DASHBOARD: HOW TO IMPRESS THE CEO, CRO, AND CFO

This article walks through a weekly marketing dashboard template used by the head of marketing at Segment used this template for a weekly report to the C-suite and sales team and explains how marketing leaders can share the right level of detail with executives. The format puts numbers into context while also using language and metrics that other teams care about. A link to download the template is included in the article.

bit.ly · 7 min

TLDR IndexPage 10