HOW TO DISCOVER SHOPPERS’ QUESTIONS: 5 TOOLS

Summary from the TLDR Marketing newsletter

Researching shoppers’ questions can help brands better understand consumer demand and pain points, as well as the generative AI and conversational searches online. This post walks through 5 tools that can be used to research keyword-focused questions: Moz, Semrush, AlsoAsked, BuzzSumo, and Answer The Public. All five are paid tools but offer a free trial.