JPMORGAN CHASE TO LET BRANDS TARGET CUSTOMERS BASED ON SPENDING DATA

Summary from the TLDR Marketing newsletter

JPMorgan Chase has launched a business that will help marketers target customers based on their spending habits. With Chase Media Solutions, brands share what their motivations are — acquiring new customers or building basket size, for instance — and then the bank targets customers with specialized deals through its app’s Chase Offers section. These offers were previously less targeted ads, but moving forward it will be populated by offers developed within the bank’s new marketing arm.