TLDR Index
Daily Editions
Contents
  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Design · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 11 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR CryptoTLDR Crypto · 11 stories
  6. Page 6: TLDR DesignTLDR Design · 11 stories
  7. Page 7: TLDR MarketingTLDR Marketing · 12 stories
  8. Page 8: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR Design · 8 stories
  9. Page 9: SponsoredTLDR AI, TLDR Crypto · 3 stories
?
Keyboard shortcuts
← / →
Previous / next page
↑ / ↓
Scroll while full screen
PgUp / PgDn
Scroll by viewport
Space
Scroll down by viewport
Shift+Space
Scroll up by viewport
Home
First page
End
Last page
F
Full screen
Escape
Exit immersive mode

Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GEN ALPHA IS ONLINE AND DEVELOPING SPORTS FANDOM

About half of Gen Alphas (ages 10 and younger) stream video content daily. By age 8, most of them are on social media for up to 3 hours a day. 30% of parents said Disney+ is the streaming platform their children use most. 50% said YouTube tops the list of social platforms. 60% of the generation has watched a pro sports event on TV. 47% have watched college sports on TV. The NFL, NBA, MLB, and men’s soccer are the most popular sports among Alphas.

marketingbrew.com · 3 min

TLDR Marketing

BRANDS ARE GROWING MORE CONCERNED ABOUT HOW THEY ARE PERCEIVED BY CHATGPT

As people are increasingly turning to LLMs to search for product information, companies are becoming more concerned about how these LLMs perceive their brand. While companies can’t change what the models already “know” about the brand, they can put out new content in hopes of ensuring positive associations of their brand names within AI language models. Right now, that exposure happens mainly when a model is trained using a huge compressed version of all the content on the internet.

fastcompany.com · 5 min

TLDR Marketing

CASE STUDY: NEW LEAD FUNNEL INCREASES SAAS DEMOS BY 58%

Sherpany, a meeting management platform, found in user research that its target audience saw the product as “just another meeting solution.” To better communicate its unique value proposition, the company repurposed some of its expert content into a Digital Transformation strategy guide and offered it as a lead magnet. Sherpany used this to test a completely new lead funnel, which resulted in a 58% increase in platform demo requests.

conversion-rate-experts.com · 4 min

TLDR Marketing

HOW TO DELIVER GREATER VALUE THROUGH LOYALTY AND PRICING BENEFITS

As consumer habits evolve amidst economic uncertainty, businesses are exploring innovative approaches to drive growth and improve retention. Loyalty programs that integrate pricing strategies such as memberships through price-based benefits are very promising avenues. However, challenges such as organizational coordination and analytical complexities pose obstacles to fully integrating the approach. This article discusses the main hurdles and the suggested approaches.

mckinsey.com · 8 min

TLDR Marketing

HOW TO PUT SEO POWER BEHIND YOUR BRAND’S CASE STUDIES

Companies often have their case studies tucked away on a tab on their site and wait for prospects to navigate their way to them. A better practice is to put SEO power behind case studies and turn them into an “always-on” asset. First, determine a category keyword by describing what your product is or does. Next, decide on the use case you’ll discuss for the article. Then gather case studies that match the use case and start creating case studies. Each case study should include the current situation/plan, how you’ve helped them, and numbers to back up your claims.

linkedin.com · 2 min

TLDR Marketing

THE ART AND SCIENCE OF FIGURING OUT YOUR CAC PAYBACK TIME

Understanding customer acquisition cost payback time is crucial for SaaS companies, especially those without long-term retention data. This article explores the nuances and challenges of calculating CAC payback, addressing specific questions on what costs to include, churn, the impact of long sales cycles, and more. It emphasizes the importance of aligning sales and marketing spend with future CAC projections and debunks myths surrounding industry benchmarks.

medium.com · 10 min

TLDR Marketing

HOW TO FIND INTERNAL LINK OPPORTUNITIES AND ISSUES

Screaming Frog is effective for finding pages without anchor text, pages that are linking to a specific response code, and pages with a higher crawl depth. Google Search Console is useful for finding pages with high volumes of external and internal links pointing toward them. You can use these URLs as a base to link out to other pages. Ahrefs is more user-friendly when it comes to finding broken internal links, redirect issues, and orphaned pages.

linkedin.com · 4 min

TLDR Marketing

HOW AMPLITUDE GROWS: MAKING CUSTOMERS THE HERO

Amplitude, a digital analytics platform, is in the business of making its customers more money. The company built its product to be able to attribute revenue to specific product investments, making it a transformative tool for product-led growth. Its go-to-market strategy initially focused on a subset of its TAM to maintain focus. In doing so, the team honed in on effective sales to purchase experience. Content has also been a central pillar of Amplitude’s customer acquisition strategy, as it drives traffic, creates awareness, feeds its funnel, and builds its authoritative brand.

howtheygrow.co · 35 min

TLDR IndexPage 7