HOW TO PUT SEO POWER BEHIND YOUR BRAND’S CASE STUDIES

Summary from the TLDR Marketing newsletter

Companies often have their case studies tucked away on a tab on their site and wait for prospects to navigate their way to them. A better practice is to put SEO power behind case studies and turn them into an “always-on” asset. First, determine a category keyword by describing what your product is or does. Next, decide on the use case you’ll discuss for the article. Then gather case studies that match the use case and start creating case studies. Each case study should include the current situation/plan, how you’ve helped them, and numbers to back up your claims.