BRANDS ARE GROWING MORE CONCERNED ABOUT HOW THEY ARE PERCEIVED BY CHATGPT

Summary from the TLDR Marketing newsletter

As people are increasingly turning to LLMs to search for product information, companies are becoming more concerned about how these LLMs perceive their brand. While companies can’t change what the models already “know” about the brand, they can put out new content in hopes of ensuring positive associations of their brand names within AI language models. Right now, that exposure happens mainly when a model is trained using a huge compressed version of all the content on the internet.