CRAFTING EXPERIENCES: UNITING RIKYU’S WISDOM WITH BRAND EXPERIENCE PRINCIPLES

Summary from the TLDR Design newsletter

Rikyu is an ancient Japanese tea ceremony that goes beyond preparing tea - it is about creating a harmonious, meaningful experience. A compelling brand experience follows similar principles, balancing intention and harmony and attracting valuable attention from those invited into our brand spaces. Using Rikyu's wisdom as an inspiration, this article outlines the principles of building long-lasting customer relationships.