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THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Design

NEW DECATHLON REBRAND FEELS PLAYFUL YET FAMILIAR

Developed by brand consultancy Wolff Olins, Decathlon's rebrand aims to transform the sports giant into a "future-fit" sports brand. As part of the new positioning, the company now focuses on a sense of play and enjoyment through sports. This rebrand retains the interconnected 'C' and 'A' but introduces a darker blue and a new brand icon. The Decathlon Sans typeface has also changed with looser kerning, making it more legible than before.

THE REBALANCING OF DESIGN MANAGEMENT

There's a disturbing paradox in the design industry. In most businesses, design managers have been explicitly trained to avoid getting involved beyond people and operations. On the other hand, many designers follow industry standards too much and need help thinking outside the box. Management needs to drive business outcomes actively and designers must create work that solves user problems and differentiates your product from the competition. Otherwise, all the people-oriented work will not matter since the product will only last for a while.

APPLE VS. ANDROID DESIGN: HOW THEIR DESIGN PHILOSOPHIES INFLUENCE THE PAST AND PRESENT

This article examines the differences between Apple and Android designs over the years. It reveals the UX philosophies that underpin their design choices and offers vital lessons for crafting products that resonate. Android values flexibility, adapting to user preferences while maintaining a cohesive user experience through collaboration with device manufacturers, unlike Apple, who emphasizes rigorous market research, extensive user feedback, and highly emotional and practical products.

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