TLDR Design · MISCELLANEOUS

INSTAGRAM’S NEW MOTION SYSTEM MIMICS NATURAL HUMAN MOVEMENT

itsnicethat.com1 min read

Summary from the TLDR Design newsletter

Instagram has revamped its app's motion design to add a more human and imperfect touch to its brand. Inspired by natural human interactions like tapping and scrolling, this comprehensive motion system, created by Studio Dumbar/Dept, was guided by design rules that embrace imperfection, incorporate techniques that mimic accurate camera movements, and integrate the creators' experience.