THE REBALANCING OF DESIGN MANAGEMENT

Summary from the TLDR Design newsletter

There's a disturbing paradox in the design industry. In most businesses, design managers have been explicitly trained to avoid getting involved beyond people and operations. On the other hand, many designers follow industry standards too much and need help thinking outside the box. Management needs to drive business outcomes actively and designers must create work that solves user problems and differentiates your product from the competition. Otherwise, all the people-oriented work will not matter since the product will only last for a while.