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  1. Page 1: Today’s IndexTLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Product, TLDR Design · 9 stories
  2. Page 2: TLDR AITLDR AI · 8 stories
  3. Page 3: TLDR Web DevTLDR Web Dev · 10 stories
  4. Page 4: TLDR CryptoTLDR Crypto · 12 stories
  5. Page 5: TLDR ProductTLDR Product · 14 stories
  6. Page 6: TLDR DesignTLDR Design · 11 stories
  7. Page 7: TLDR MarketingTLDR Marketing · 13 stories
  8. Page 8: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR Design · 8 stories
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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

TIKTOK IS FACING ITS OWN NAPSTER MOMENT

Universal Music Group (UMG) pulled its catalog from TikTok last week, leaving many videos without sound. It attributed this action to concerns about AI-generated music and accused TikTok of sponsoring artist replacement by AI. There are fears that the move will lead to a surge in piracy and hinder smaller artists. The move is reminiscent of past conflicts like Napster’s shutdown, highlighting ongoing tensions in the music industry regarding ownership and distribution models.

fastcompany.com · 5 min

TLDR Marketing

HOW A PRODUCT TITLE CHANGE INCREASED CONVERSION BY 23%

Optibac, a brand of probiotic supplements, found through research that site visitors were sometimes uncertain about which products were right for them. User tests suggested that clearer information and signposting would improve conversion. The brand ran a test with two title variants on one of its product pages, each with more detail than the control. Variant 1, which had less copy than Variant 2, resulted in a 23% increase in conversion rate and a 34% increase in revenue compared to the control.

conversion-rate-experts.com · 4 min

TLDR Marketing

HOW HUNTER RECLAIMED $10K WORTH OF BACKLINKS IN 30 DAYS

Hunter, an email outreach tool, discovered it had lost 9% (74 links) of the backlinks it acquired in the last three years. Website owners had simply removed links or there were technical issues like 404s. To fix this, the team built a script to identify lost backlinks, found the contact information of the website owners, segmented the recipients based on why the links were missing, and then scheduled an email outreach campaign to request the links be re-added. Hunter sent 166 emails in its 30-day campaign and consequently reclaimed 31 backlinks.

moz.com · 8 min

TLDR Marketing

THE STATE OF CREATORS ’24 REPORT. SECRETS OF SIX-FIGURE CREATORS

This report looked at over 2,000 creators to identify trends among 6-figure earners. It emphasizes the move towards diversifying revenue streams and asserting control over businesses. Successful creators focus on digital product sales and audience engagement on their own platforms. They don’t rely on brand deals and social media algorithms. The report also covers challenges in the creator economy, such as the need for creator unions and the growing reliance on AI to streamline content creation.

creatortrends.kajabi.com · 7 min

TLDR Marketing

HOW TO GET YOUR FIRST 10 CUSTOMERS

Before launching your startup, ensure you’re working with a handful of customers via a beta or private launch. This will help refine your product or service offering with preliminary feedback. In finding your first 10-1,000 customers, reach out to targeted strangers or friends, enlist influencers, contact the press, and create viral content. Also, note that not every early customer will be a perfect fit. Use their various personas to further guide and define who your ICP truly is.

kevanlee.substack.com · 5 min

TLDR IndexPage 7