HOW TO GET YOUR FIRST 10 CUSTOMERS

Summary from the TLDR Marketing newsletter

Before launching your startup, ensure you’re working with a handful of customers via a beta or private launch. This will help refine your product or service offering with preliminary feedback. In finding your first 10-1,000 customers, reach out to targeted strangers or friends, enlist influencers, contact the press, and create viral content. Also, note that not every early customer will be a perfect fit. Use their various personas to further guide and define who your ICP truly is.