HOW A PRODUCT TITLE CHANGE INCREASED CONVERSION BY 23%

Summary from the TLDR Marketing newsletter

Optibac, a brand of probiotic supplements, found through research that site visitors were sometimes uncertain about which products were right for them. User tests suggested that clearer information and signposting would improve conversion. The brand ran a test with two title variants on one of its product pages, each with more detail than the control. Variant 1, which had less copy than Variant 2, resulted in a 23% increase in conversion rate and a 34% increase in revenue compared to the control.