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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 14 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 11 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 13 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 12 stories
  7. Page 7: TLDR DesignTLDR Design · 12 stories
  8. Page 8: TLDR FoundersTLDR Founders · 8 stories
  9. Page 9: TLDR Founders — continuedTLDR Founders · 8 stories
  10. Page 10: TLDR MarketingTLDR Marketing · 12 stories
  11. Page 11: Resources & ToolsTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design · 12 stories
  12. Page 12: SponsoredTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec · 6 stories
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Daily Edition · Page 10

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE BARD TO BECOME ‘GEMINI’ VERY SOON WITH ‘ADVANCED’ TIER AND ANDROID APP

Google Bard will be rebranded as “Gemini”. This will be accompanied with the release of an Android app and the introduction of the “Advanced” tier powered by “Gemini Ultra”. The change aims to align Bard with Google’s best AI models and will offer enhanced features such as expanded multi-modal capabilities and improved coding support. The launch is scheduled for February 7 and will be available on select devices, with plans for expansion later.

9to5google.com · 3 min

TLDR Marketing

X MAKES ITS VERTICAL VIDEO FEED ADS AVAILABLE TO ALL ADVERTISERS

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed. The platform claims that 100 million users now engage with vertical video in the app every day. Based on its testing, X users are 7 times more likely to engage with an ad in vertical video compared to the same ad on the Home Timeline, while early adopters have seen 14% lower CPMs on average compared to ads in the Home Timeline.

socialmediatoday.com · 2 min

TLDR Marketing

THE JOHNSON BOX: A COPYWRITING TECHNIQUE EVERY MARKETER SHOULD KNOW

A Johnson Box is a highlighted section of text at the top of a direct mail letter, email, or web page. It’s designed to grab attention and keep the reader on a path that leads them through the content. For example, “I amazed even myself” was used to promote a book about financial habits in the 1990s. This opener was effective because it laid the foundation for the whole promotion — a journey of personal and financial growth. The Johnson Box technique can be used in emails, landing pages, social media posts, videos, and product pages.

conversion-rate-experts.com · 5 min

TLDR Marketing

HOW TO BUILD A CUSTOM GPT (ON CHATGPT PLUS) TO ANALYZE CUSTOMER FEEDBACK

It's impractical to expect anyone to go through thousands of reviews and be able to come up with actionable insights consistently. With a custom GPT, teams can find insights on bugs, comparisons with competitors, pricing challenges, support issues, brand perception, and more. This post contains a template for creating a custom GPT that you can use to process mass amounts of customer reviews or survey responses. It also provides several example prompts to use for additional insights.

linkedin.com · 3 min

TLDR Marketing

B2B BUYER PERSONAS: A BLUEPRINT FOR PERSONALIZATION

Businesses can enhance their marketing and sales efforts by creating detailed B2B buyer personas. These personas can help businesses understand their customers' goals, objections, and challenges. A clear and detailed persona helps deliver more personalized and effective messaging and content throughout the buyer journey. This guide shares a template for creating personas that cover key aspects like roles, demographics, psychographics, business goals, and objections.

square2marketing.com · 4 min

TLDR Marketing

HOW TO BUILD AN ICONIC BRAND WITHOUT BREAKING THE BANK

Investing in branding from day one for your cash-strapped startup will pay off in the long run. This guide covers early learnings from the founders of Studs, a 4-year-old startup in the ear-piercing space. The founders also share tactics in optimizing TikTok content, selecting suitable influencers for partnerships, and executing creative events. Incorporating branding into pre-launch strategies and nailing product-market fit before scaling and ramping up brand marketing is crucial for success.

review.firstround.com · 21 min

TLDR Marketing

YOU'VE GOT MAIL: SHOULD YOU RE-UNLOCK DIRECT MAIL IN THE DIGITAL WORLD?

A physical mail strategy may seem outdated in a digital-centric world, but there are unique advantages that make it worth considering. For instance, physical mail offers more personalized engagement, is perceived as less intrusive, and has great synergy with digital efforts for cross-channel effectiveness. There are potential drawbacks to keep in mind, including slower response times, higher costs, and difficulties in tracking results.

martechforhumans.com · 4 min

TLDR IndexPage 10